Editor Storyboard Writer

**COMPANY** =========== We’re looking for a performance-driven Storyboard Writer / Video Editor who understands what makes ads convert. This role is primarily focused on creating high-performing storyboards, with editing as a secondary skill used to execute or refine concepts. **ROLE & RESPONSIBILITIES** =========================== ****What You’ll Do**** ---------------------- * Create performance-driven storyboards for social media ads * Define the full visual flow of each ad — talking head, B-roll, actions * Specify exactly what the actor is doing and showing in every moment * Provide clear direction to editors on what to do (include stock footage, generate with AI, etc) * Develop strong hooks, angles, and structures based on what’s currently working * Think in scroll-stopping moments, pattern interrupts, and retention drivers * Iterate concepts based on performance data and feedback * Stay on top of trends, formats, and winning ad patterns * Collaborate closely with marketing, editors, and copywriters to improve results * Edit ads when needed to execute or refine your concepts Responsibilities will include: **Storyboard Creation** * Create performance-driven storyboards for paid social ads — defining the full visual flow of each concept: talking head, B-roll, actions, hooks, and on-screen text. * Specify exactly what the actor is doing and showing in every moment — your storyboards should be executable without additional direction. * Provide clear guidance to editors on what to do: include stock footage, generate with AI, add motion graphics, etc. * Develop strong hooks, angles, and ad structures based on what's currently working across Meta and other platforms. **Creative Strategy** * Think in scroll-stopping moments, pattern interrupts, and retention drivers — and build those into every concept. * Iterate concepts based on performance data and creative feedback. * Stay on top of trends, formats, and winning ad patterns across DTC and direct-response categories. * Collaborate closely with marketing, editors, and copywriters to improve results. **Editing** * Edit ads when needed to execute or refine your own storyboard concepts. * Use Adobe Premiere Pro as the primary editing tool, with After Effects as needed. * Use AI tools (avatars, voice, generative video, etc.) to supplement and enhance creative output. **WHAT WE OFFER** ================= ****What We’re Looking For**** ------------------------------ * Experience in storyboarding for ads  * Experience with DTC brands or UGC formats * Strong understanding of performance marketing and direct-response principles * Understanding of core performance metrics (hook rate, hold rate, retention) * Strong instinct for what feels native to each platform * Familiarity with current trends and ad formats * Comfortable using AI tools (avatars, voice, generative video, etc.) * Solid editing skills (Premiere Pro / After Effects) * Strong written English (clear, concise, conversion-focused) * Ability to work fast, iterate, and handle multiple concepts simultaneously