Email Marketing Specialist

### Job Description **About Us:** **Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today’s competitive world.** Glassdoor:**[Click Here](https://app.teamtailor.com/companies/9oa7a0BWeUU@eu/jobs/6445488/edit/%20https://www.glassdoor.co.uk/Overview/Working-at-Fortray-Global-Services-EI_IE9518538.11,34.htm)** Life at Fortray:**[Click Here](https://www.fortray.com/culture-career-life-at-fortray/)** ### **Purpose of the Job – Overview** ****Job Title:****Email Marketing Specialist**** ### **Type: Remote** **Timings:** * ****Monday – Friday:**7:30 am to 5:00 pm BST** ### **Job Responsibilities** **· Plan, design, and execute targeted email campaigns using SNOV.IO, Beefree, and other marketing tools** **· Build automated workflows and nurture journeys that drive engagement, leads, and conversions** **· Design, build, and implement multi-channel and multi-wave email campaigns and customer journeys that generate qualified marketing leads for sales** **· Copyright compelling email content and design visually appealing campaigns** **· Execute cold email outreach campaigns and manage multi-step funnel strategies** **· Analyze campaign metrics — open rates, CTRs, conversions — and continuously optimize for performance** **· Identify, track, and report on meaningful KPIs for marketing programs** **· Perform regular campaign audits for digital assets and collaborate with digital teams to address deficiencies** **· Analyze and implement remediation plans to ensure campaigns adhere to best practices** **· Monitor campaign performance across global regions where Fortray operates** **· Research and strategize on tools, vendors, and technologies to enhance campaign effectiveness** **· Maintain subscriber list hygiene, deliverability, and compliance with GDPR** **· Track and report on campaign budgets and results** **· Identify opportunities to streamline campaign operations and improve overall efficiency** **· Collaborate closely with content, design, sales, and product teams to ensure integrated campaign execution** ### **We’re looking for someone with:** **· 5+ years’ experience in email marketing or CRM campaigns** **· Expertise in SNOV.IO and Beefree or similar tool for email automation and campaign design** **· Strong skills in copywriting, cold outreach, and data funneling strategy** **· Proven track record of executing high-converting campaigns** **· Analytical mindset with proficiency in Excel or Google Analytics** **· Excellent attention to detail, project management, and communication skills** **· Bonus: Knowledge of other marketing automation or design tools** Originally posted on [Himalayas](https://himalayas.app)