Email Marketing Specialist

### **Email Marketing Specialist** **Email Campaigns, Automation, Deliverability & Lifecycle Marketing | Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours, with flexibility for campaign launches and reporting deadlines ### **About the Role** At [Pavago](https://himalayas.app/companies/pavago), one of our clients is hiring an **Email Marketing Specialist** to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results. This is a hands-on email marketing role combining: * Email campaign execution * Copywriting * Audience segmentation * Marketing automation * Lifecycle and nurture workflows * Email deliverability * A/B testing * Performance analytics You’ll own the **full email campaign lifecycle** — from planning and segmentation through launch, deliverability monitoring, optimization, and reporting. If you understand both the **creative and technical sides of email marketing** and enjoy using data to continuously improve performance, this role is built for you. ### **What You’ll Own** ### **Email Campaign Development & Execution** Build, launch, and manage campaigns using platforms such as: * HubSpot * Klaviyo * Marketo * Mailchimp * ActiveCampaign ### You’ll: * Write compelling subject lines, email copy, and calls-to-action * Develop campaigns tailored to different audience segments and lifecycle stages * Build and optimize responsive email templates * Maintain consistency with brand guidelines and messaging * Perform basic HTML/CSS edits when needed * QA campaigns before launch to ensure links, formatting, personalization, and tracking work correctly ### **Audience Segmentation & List Management** Manage and maintain email databases ranging from **20,000 to 200,000+ contacts**. ### You’ll: * Segment audiences based on: * Lifecycle stage * Engagement * Persona * Geography * Behavioral data * Customer activity * Maintain clean and organized contact databases * Identify and remove: * Hard bounces * Inactive contacts * Duplicates * Spam traps * Improve personalization and targeting strategies * Maintain strong list hygiene to protect sender reputation and campaign performance ### **Marketing Automation & Nurture Workflows** Build and optimize automated email journeys including: * Lead nurture sequences * Drip campaigns * Onboarding workflows * Behavioral automations * Abandoned cart flows * Re-engagement campaigns * Lifecycle sequences ### You’ll also: * Configure triggers, conditions, and branching logic * Test workflows before launch * Troubleshoot automation issues * Analyze performance across different stages of the journey * Continuously optimize sequences for engagement and conversion ### **Email Deliverability & Compliance** ### Monitor and improve: * Sender reputation * Inbox placement * Bounce rates * Spam complaints * Domain and email authentication * Overall deliverability ### Work with configurations including: * SPF * DKIM * DNS * Suppression lists ### Use tools such as: * Litmus * GlockApps * Postmark ### Ensure email programs follow: * CAN-SPAM * GDPR * CCPA * Email marketing and permission best practices Troubleshoot deliverability problems and implement solutions to protect long-term sender health. ### **A/B Testing & Performance Optimization** ### Develop structured tests across: * Subject lines * Email copy * CTAs * Send times * Layouts * Offers * Messaging * Audience segments Use campaign data to identify opportunities to improve: * Engagement * Click-through rates * Conversions * Lead nurturing * Retention * Revenue contribution ### **Analytics & Reporting** ### Track email marketing KPIs including: * Open rates * Click-through rates * Conversion rates * Bounce rates * Unsubscribe rates * Engagement * Revenue attribution ### Build and maintain reports using: * ESP analytics * Google Analytics * CRM reporting * Looker * Excel / Google Sheets Translate campaign data into clear insights and optimization recommendations for leadership and marketing stakeholders. ### **Required Experience & Skills** * **2+ years of professional email marketing experience** * Hands-on experience with at least one major ESP: * HubSpot * Klaviyo * Marketo * Mailchimp * ActiveCampaign * Strong understanding of: * Email marketing automation * Audience segmentation * Lead nurturing * Lifecycle campaigns * List management * Experience building automated email workflows * Experience analyzing email campaign performance * Basic HTML/CSS knowledge for email template customization * Advanced Excel or Google Sheets skills, including: * Pivot Tables * VLOOKUP * Reporting * Data segmentation * Strong copywriting and written English skills * Strong attention to detail * Ability to manage multiple campaigns and deadlines simultaneously ### **Nice to Have** * Experience managing email databases of **50,000+ contacts** * Experience with Litmus, GlockApps, Postmark, or similar deliverability tools * Hands-on knowledge of SPF, DKIM, DNS, and sender authentication * Experience integrating ESPs with Salesforce, HubSpot, or other CRM platforms * Experience in: * SaaS * E-commerce * Professional services * B2B marketing * Understanding of lifecycle and behavioral marketing * Experience with revenue attribution and funnel reporting ### **What Makes You a Strong Fit** ### You: * Balance strong copywriting with analytical thinking * Understand that email performance goes beyond simply writing good copy * Know how segmentation, automation, deliverability, and data work together * Are comfortable troubleshooting technical email issues * Pay close attention to campaign details before hitting send * Enjoy testing ideas and using data to improve results * Can manage several campaigns and workflows simultaneously * Take ownership of performance rather than simply executing tasks ### **What a Typical Day Looks Like** ### Your day may include: * Building and scheduling email campaigns * Writing subject lines, copy, and CTAs * Creating or modifying email templates * Segmenting audiences for upcoming campaigns * Reviewing database and list health * Building automated nurture sequences * Testing triggers and workflow logic * Monitoring deliverability and sender reputation * Reviewing campaign analytics * Launching A/B tests * Preparing performance reports * Sharing optimization recommendations with leadership **In short:** you ensure email marketing campaigns are well-written, properly targeted, technically sound, automated effectively, and consistently optimized for engagement, conversions, and business growth. ### **Key Metrics for Success** * Open rates meeting or exceeding relevant benchmarks * CTR of approximately 3–5%+ where appropriate * Improved campaign and workflow conversion rates * Bounce rate maintained below 2% * Unsubscribe rate maintained below 1% * Healthy sender reputation and inbox placement * Accurate campaign and revenue attribution * Improved lead nurturing and lifecycle engagement * Reliable campaign execution with minimal errors ### **Why This Role Stands Out** * Ownership of the complete email marketing lifecycle * Blend of **creative, analytical, and technical marketing** * Hands-on experience with leading ESP and automation platforms * Direct impact on engagement, pipeline, retention, and revenue * Opportunity to build sophisticated lifecycle and nurture programs * Exposure to marketing analytics and deliverability strategy * Fully remote work environment * Growth opportunities into: * Lifecycle Marketing * Marketing Automation * CRM Marketing * Growth Marketing * Marketing Operations ### **Interview Process** 1. Initial Phone Screen 2. Video Interview with [Pavago](https://himalayas.app/companies/pavago) Recruiter 3. Practical Assessment — such as building a 3-email nurture workflow for a sample product launch 4. Client Interview 5. Offer & Background Verification ### **Apply Now** ### If you: * Have hands-on email marketing experience * Know platforms such as **HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign** * Understand segmentation, automation, and deliverability * Can write compelling email copy * Enjoy testing and optimizing campaigns based on data * Want ownership over email performance from strategy through execution ### We’d love to hear from you. ### **Important: Spark Hire Video Interview** As part of our application process, qualified candidates will be invited to complete a **one-way video interview through Spark Hire**. This is your opportunity to introduce yourself and highlight your experience with **email marketing platforms, campaign execution, automation workflows, audience segmentation, copywriting, deliverability, A/B testing, and performance optimization**. We recommend sharing specific examples of **email campaigns or automated workflows you’ve managed, the size of the databases you’ve worked with, and measurable improvements you achieved in engagement, conversions, or deliverability**. Please complete your Spark Hire interview promptly after receiving the invitation. **Candidates who do not complete the video interview may not move forward in the hiring process.** **#EmailMarketing #EmailMarketingSpecialist #Klaviyo #HubSpot #Marketo #Mailchimp #ActiveCampaign #LifecycleMarketing #MarketingAutomation #EmailDeliverability #LeadNurturing #CRM #GrowthMarketing #RemoteJobs #DigitalMarketing** Originally posted on [Himalayas](https://himalayas.app)