Executive Account Management

**Job Description:** **Key Responsibilities** **Client Servicing & Business Development** * Build and manage strong relationships with clients across **FMCG, Retail, Consumer, Rural and Lifestyle sectors**. * Understand client briefs and translate them into **innovative experiential, retail, rural and event-led solutions**. * Identify new business opportunities and contribute to **pitching, proposal development and revenue growth**. * Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables. **Experiential & Event Marketing** * Conceptualize and execute **on-ground activations, brand experiences, events, launches and consumer engagement campaigns**. * Develop innovative activation ideas that create meaningful consumer interactions and deliver against campaign objectives. * Manage projects end-to-end—from **briefing and planning to execution, post-event reporting and evaluation**. * Work closely with vendors, production partners and internal teams to ensure seamless execution. **Rural & Retail Marketing** * Plan and execute **rural marketing initiatives, market activations and consumer engagement programs** across relevant markets. * Leverage **regional insights, consumer behaviour and local market dynamics** to create effective rural campaigns. * Drive **retail activations, visibility initiatives, in-store experiences and trade engagement programs**. * Develop and implement **SOPs, execution frameworks and best practices** to ensure consistency and scalability across markets. **Stakeholder & Project Management** * Collaborate with **Creative, Strategy, Operations, Production, Analytics and Client Servicing teams** to deliver integrated campaigns. * Manage multiple projects simultaneously while ensuring **timely delivery, quality, budgets and client expectations** are met. * Track campaign performance and prepare **post-campaign reports, insights and recommendations** for clients. * Manage external agencies, vendors and partners to ensure smooth and cost-effective execution. **What We’re Looking For** * **1-2 years of experience** in client servicing, experiential marketing, events, activations, retail marketing or rural marketing. * Strong understanding of **on-ground activations, ATL, BTL, experiential campaigns, events and retail marketing**. * Hands-on experience in **rural markets, regional activations and consumer engagement programs** will be an added advantage. * Strong **client management, business development and stakeholder management** skills. * Ability to develop **innovative campaign ideas and translate them into executable solutions**. * Excellent communication, presentation, negotiation and project management skills. * Ability to manage **multiple stakeholders, vendors and projects in a fast-paced environment**. * Willingness to **travel extensively for on-ground activations and events**, as required. **Location:** Mumbai **Brand:** Posterscope **Time Type:** Full time **Contract Type:** Permanent