Executive Business Development & Performance Management
affin bank berhad
📍 menara affin trx malaysia🕐 1mo ago🔗 workday
Job Description
**Create the future with Affin! You too can make a difference.**
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_We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference._
**JOB PURPOSE**
**Marketing Communication & Sales Support**
* Responsible in assisting Business Development Team in the developing and monitoring Transaction Banking campaign and initiatives
* Facilitating the sales target and formulating action plans to increase sales volume.
* Work with internal counterparts especially branches to recognize high value customers to further increase the bank’s long-term growth partnership.
* Providing customers advise and support on matters relating to AFFINMAX.
**JOB ACCOUNTABILITIES**
* Maintained strong relationships with Branch Channels to enhance customer support, ensuring growth and maximizing relationship value.
* Assisted Branches in managing SME Customers, providing tailored support and solutions.
* Developed and monitored campaigns to improve customer payment solutions.
* Identified and addressed customer issues related to AFFINMAX, ensuring prompt and effective solutions.
* Ensured comprehensive training for customers on using AFFINMAX effectively.
* Engaged existing customers to promote additional AFFINMAX services, such as payment and collection.
* Encouraged manual autopay customers to adopt Autopay via AFFINMAX.
* Collaborated with internal teams, including branches and AFFINMAX ambassadors, to enhance product support.
* Assist in planning, executing, and monitoring marketing campaigns to support sales initiatives and drive brand awareness.
* Support and contribute the marketing campaign and awareness session to branches and business centre.
* Facilitate internal communication to ensure all stakeholders are informed about business updates, marketing initiatives, and sales performance.
* Conducting a Cashless Initiative and Event to promote digital solution and increase bank awareness.
* Responsible to create and monitoring campaign to sales activity and increase number of sign up.
* Provide a necessary assistance that related to AFFINMAX to Branch and SME Sales Channel in order to support sales activity.
* Responsible to handling a Marketing Communication, Advertisement and Promotion for Transaction Banking.
**JOB REQUIREMENTS**
* Degree holder in Management (Marketing) Minimum 2 years’ experience in Cash Management or Transaction Banking.
* Experience as Tester (Affinmax)
* Knowledgeable in banking operation, especially Cash Management BNM GP Guidelines Excellent problem solving, writing and communication skills.
* Good understanding in digital content, graphic and video design. Independent, highly motivated and a team player.
* Good knowledge of bank’s credit, operations and treasury.