Field Excellence Integrated Insights & Dap Head

**Salary Range:**   **Job Description Summary** The Field Excellence, Integrated Insights & DAP Head provides end to end execution excellence leadership, ensuring that strategy, insights, field execution, and data & digital capabilities are fully integrated and consistently translated into measurable business impact. The role acts as a single point of accountability across Field Excellence, Integrated Insights, and Data, Analytics & Platforms, enabling fact based decision making, optimized go to market models, and disciplined execution across Therapeutic Areas, Value & Access, and Medical Affairs. It operates as a country Center of Excellence, aligned with international standards, to elevate decision quality, productivity, and patient reach.   **Job Description** Department: Execution Excellence unit Reports to: Execution Excellence Head Number of associates: 7 **1\. Integrated Insights & Strategic Decision Support** ·       Define and lead the country **integrated** **insights** **strategy**, translating business priorities and brand strategies into clear research agendas, analytics requests, and insight roadmaps. ·       Own market research planning and execution across Therapeutic Areas and Value & Access, including patient journey mapping, segmentation, market sizing, competitive assessment, and payer ecosystem insights. ·       Generate actionable insights from internal and external data sources, including primary and secondary research, claims data, competitive intelligence, ICE dashboards, and customer analytics. ·       Develop and maintain market models and key assumptions to support **forecasting, scenario planning, and growth opportunity** **evaluations**, in partnership with Finance. ·       Serve as the primary interface between business teams and DAP to ensure aligned priorities, KPI definitions, and timely delivery of decision‑grade insights. ·       Maximize reuse of international research and knowledge assets, ensuring efficiency and consistency with global standards. **2\. Field Excellence & Go‑to‑Market Execution** ·       Lead **field performance and operational excellence** across Commercial and Value & Access organizations through standardized, insight‑driven execution frameworks. ·       Design and govern **sales** **incentive** **schemes** **and Value & Access field metrics**, ensuring compliance, transparency, and alignment with strategic objectives. ·       Define, implement, and maintain standardized **field KPI** **frameworks, dashboards, and performance diagnostics**. ·       Oversee **territory design, alignment, and field force deployment**, leveraging ICE segmentation, targeting, and call‑planning methodologies. ·       Support go‑to‑market design for launches and portfolio changes, including field force sizing, deployment scenarios, and resource allocation recommendations. ·       Responsible for the management of the PMR – primary market research’s. ·       Act as a trusted thought partner to Therapeutic Area and Value & Access Heads on field effectiveness, execution risks, and optimization opportunities. **3\. Data, Analytics & Platform Enablement (DAP)** ·       Own and continuously evolve a **single, trusted view of business‑critical data** across Commercial, Medical Affairs, and Value & Access in alignment with global data strategies. ·       Define and enforce data governance, processing rules, and quality standards in compliance with international frameworks and local regulations. ·       Deliver scalable **analytics, dashboards, and reporting solutions** to support performance management, ICE, IMEx, and Value & Access needs. ·       Lead country deployment, adoption, and value realization of **digital,** **CRM, analytics,** **and marketing platforms**, ensuring alignment with global roadmaps. ·       Translate international digital and data strategies into localized, fit‑for‑purpose roadmaps, supported by strong change and adoption management. **4\. AI, Digital Innovation & Productivity Enablement** ·       Drive local implementation of **AI and GenAI initiatives** in line with Novartis AI strategy, enhancing customer engagement, insight generation, and internal productivity. ·       Gather and prioritize local business requirements and co‑define AI roadmaps with international stakeholders. ·       Ensure responsible AI practices, capability building, adoption tracking, and measurable business impact. **5\. Governance, Budget & Vendor Management** ·       Own budget planning, prioritization, and tracking across Integrated Insights, Field Excellence, DAP, digital platforms, AI initiatives, and external vendors. ·       Manage external partners and vendors end‑to‑end, ensuring value delivery, compliance, and adherence to service‑level agreements. ·       Ensure full alignment with compliance, data privacy, promotional codes, and ethical standards. **6\. People Leadership & Culture** ·       Build and lead a high‑performing, future‑ready organization across the Integrated Insights, Field Excellence, and DAP pillars. ·       Foster a culture of **accountability,** **continuous** **improvement,** **innovation, and collaboration**, aligned with Novartis Leadership Expectations. ·       Attract, develop, and retain top talent, strengthening succession planning and organizational capabilities. ·       Lead transformation initiatives with a growth mindset and strong role‑modeling behaviors. **Key Performance Indicators** * _Adoption and impact of insights on strategic and operational decisions_ * _Forecast accuracy and robustness of market assumptions_ * _Field performance improvement and effectiveness of incentive schemes_ * _Territory optimization and quality of go‑to‑market execution_ * _Data quality, dashboard adoption, and decision cadence enablement_ * _Digital platform and AI adoption with measurable productivity or engagement gains_ * _Stakeholder satisfaction and cross‑functional collaboration_ **Ideal Background** **Education:** ·       University degree in bioscience or business administration **Languages:** ·       English ·       Country language **Experience/Professional Requirement:**         ·       Minimum 10 years of experience in pharma/biotech across commercial excellence, integrated insights, analytics, digital platforms, or field effectiveness ·       At least 5 years in senior leadership roles managing multidisciplinary teams ·       Demonstrated expertise in: ·       Integrated insights and market research ·       Field excellence, incentives, territory design, and go‑to‑market execution ·       Data and analytics platforms and digital transformation ·       AI and GenAI enablement and change management ·       Proven ability to partner effectively with Finance, Therapeutic Areas, Value & Access, Medical Affairs, and international stakeholders ·       Strong understanding of compliance, data privacy, and ethical standards   **Skills Desired** Cross-Functional Collaboration, Customer Engagement, Customer Insights, Data Analytics, Digital Marketing, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall Model