Full Stack Engineer

**Job Title:** Full Stack Engineer **Location:** Full-Time, Remote **Working Hours:** US Hours - EST ### **About the Role** Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency. They are looking for a **hands-on Full Stack Engineer with proven experience in marketing/ad tech environments** to build and scale internal systems that directly support campaign performance and revenue operations. This is a **builder role**, not a strategy-only position. You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across **ad platforms, tracking systems, and CRM-driven pipelines**. You’ll work closely with leadership, media buyers, and operators to turn ideas into **production-ready systems that directly impact campaign performance and lead conversion**. ### **Key Responsibilities** ### **1\. Internal Tool Development (Primary Focus)** * Build and deploy internal tools using **Next.js, React, and Python** * Develop **marketing dashboards, reporting systems, and operational tools** * Replace manual workflows with scalable, automated solutions ### **2\. Marketing Data, Tracking & Attribution (Core Focus)** * Implement and optimize **Meta Pixel and Conversion API (CAPI)** * Ensure accurate **event tracking, deduplication, and attribution** * Build pipelines connecting **ad platforms → backend systems → dashboards** * Develop reporting systems that enable **campaign optimization (ROAS, CPL, conversion quality)** ### **3\. AI Integration in Marketing Workflows** * Apply AI to real marketing use cases such as: * Ad copy and creative generation * Lead scoring and qualification * Campaign insights and reporting automation * Work with APIs such as **OpenAI and similar AI platforms** * Build AI systems embedded into **live marketing and operational workflows** ### **4\. CRM & Lead Lifecycle Automation (Critical)** * Integrate and automate CRM systems such as **GoHighLevel, Close CRM, HubSpot, or similar** * Build systems connecting **lead capture → CRM → follow-ups → conversion tracking** * Implement automations including **lead routing, pipeline management, and conversion syncing (offline events/CAPI)** * Ensure **data consistency between ad platforms and CRM outcomes** ### **5\. Rapid Execution & Iteration** * Ship quickly, test, and iterate based on real campaign data * Collaborate with media buyers to solve **campaign and operational bottlenecks** * Continuously improve systems that impact **marketing performance and efficiency** ### **Requirements (Non-Negotiable)** * 4–6+ years of hands-on software engineering experience * Strong full-stack skills (**React / Next.js + Python**) * Proven experience building and deploying **production-level tools and systems** * Experience working with **APIs, webhooks, and automation systems** * Active use of AI tools in day-to-day work * **Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred)** * **Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution** * **Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)** * **Hands-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar)** * Including **lead capture, routing, pipeline management, and conversion tracking** * Experience connecting **ad platforms with CRM systems for attribution and reporting** * Builder mindset with a strong bias toward execution ### **Nice to Have** * Experience working in a **performance marketing agency environment** * Familiarity with **paid media metrics (ROAS, CPL, CAC, conversion rates)** * Experience with tools like **Zapier, Make, or similar automation platforms** * Understanding of **data pipelines and attribution challenges (e.g., iOS/privacy changes)** ### **What Success Looks Like** * Internal tools actively used by media buyers and operators * Reduced manual work across campaign and CRM workflows * Accurate and reliable **tracking and attribution across systems** * Faster execution of campaigns and reporting * AI-driven systems improving **lead quality, conversion rates, and efficiency** ### **Interview Process** * Initial Phone Screen * Video Interview with [Pavago](https://himalayas.app/companies/pavago) Recruiter * Client Interview * Offer & Background Verification Originally posted on [Himalayas](https://himalayas.app)