General Manager Outdustry Songs China

**Role Overview** The General Manager will lead the strategic, operational, and commercial development of the Company’s music publishing and A&R functions. This role is responsible for driving revenue growth, strengthening the Company’s catalogue, managing rights and royalties, and building a competitive creative pipeline through artist and songwriter development. You will play a critical role in shaping the Company’s music strategy, developing partnerships, and ensuring operational excellence across rights management and content development. **Key Responsibilities** **Strategic Leadership** * Lead and execute the overall strategy for Publishing, Royalties, and A&R in alignment with Company goals * Translate strategic priorities into actionable plans, KPIs, and measurable outcomes * Develop and implement a multi-year growth roadmap, including expansion and scaling initiatives **Business Development & Partnerships** * Identify and secure new revenue opportunities across labels, artists, platforms, and brands * Lead negotiations for publishing deals, catalogue acquisitions, and strategic partnerships * Build and maintain strong industry relationships to support long-term growth **Publishing, Rights & Royalties** * Oversee catalogue acquisition, administration, and rights management across territories * Ensure accurate, timely royalty collection, reporting, and distribution * Drive catalogue monetisation through licensing, sync, and digital exploitation * Strengthen systems and processes to improve efficiency and transparency **A&R & Creative Development** * Lead A&R strategy including talent identification, signing, and development * Build a strong pipeline of songwriters, composers, and artists * Oversee delivery of commercially viable, high-quality content aligned with market trends **Operational Leadership** * Build and lead a high-performing cross-functional team * Establish efficient workflows, reporting structures, and governance processes * Ensure compliance with contractual, legal, and regulatory requirements **Performance & Reporting** * Define and track KPIs across revenue, catalogue growth, and creative output * Provide regular performance updates, insights, and recommendations to senior management **Requirements** * Minimum 8 years’ experience in the music industry, including: * At least 5 years in music publishing * At least 3 years in a leadership role * Strong understanding of publishing, copyright, licensing, and royalty structures * Proven track record in A&R, catalogue development, and/or deal-making * Experience negotiating contracts and managing strategic partnerships * Established network across the music ecosystem (artists, writers, labels, publishers, DSPs) * Strong leadership, commercial acumen, and execution capability **About Outdustry** Founded in 2008, Outdustry provides market-leading rights management and creative services across China and India for some of the most prominent names in global and local music. With a mission to make music fair for creators and over a decade of deep market experience, we’ve been called “one of the quietest yet most powerful companies” (Billboard) in the Chinese music industry. **Job Category:** --------------------