Group Head - Paid Media

Paid Media **Job Description:** Key Responsibilities **Strategic Leadership & Revenue Growth (50%)** * **Media Strategy:** Define and execute the overarching paid media strategy across platforms like Google, Meta, LinkedIn, and programmatic networks. * **P&L Management:** Own media business unit targets, forecasting, and commercial planning. * **ROI Optimization:** Drive customer acquisition, retention, and revenue growth through data-led, result-oriented campaigns. **Operations & Campaign Governance (30%)** * **Budget Governance:** Oversee, allocate, and optimize large-scale media budgets to maximize cost efficiency and Return on Ad Spend (ROAS). * **Cross-Functional Execution:** Collaborate closely with creative, servicing, and analytics teams to ensure seamless campaign delivery. * **Performance Tracking:** Monitor KPIs (e.g., CPA, CPL, CTR) and apply insights for continual media efficiency. **Team Leadership & Capability Building (20%)** * **Team Mentorship:** Lead, mentor, and upskill team leaders and performance managers. * **Innovation:** Foster a culture of testing, automation, and continuous improvement (including adopting AI marketing tools). You’d fit right in, if you: =========================== * Are any Graduate/MBA with 6–8 years of relevant work experience * Have experience of both Google & Meta platforms * Have strong team management experience managing multiple teams * Have experience in managing large advertising spends across multiple accounts * Have strong project management skills including demonstrated ability to think end-to-end * Have excellent problem-solving and analytical skills * Have excellent communication and stakeholder management skills Office Timing - 5 days working. Hybrid , 3 days WFO. Regular 10.30 to 7.30 , **Location:** Mumbai **Brand:** Iprospect **Time Type:** Full time **Contract Type:** Permanent