Growth Lead

Matchii is the new way to hire agencies: matched, not browsed. Hiring an agency today is a slog: 20+ quotes, 40+ hours of vetting, and a gut-feel pick that's wrong about half the time. Matchii makes it feel like booking the perfect flight; describe what you need, the right team appears, work begins. Human, AI-native, or hybrid. We match. We back the outcome. Behind the scenes, it's two products on one platform: a matched marketplace for the people doing the hiring and an operating system that the agencies run their whole business on. Underneath both is a data layer, the largest dataset of real services pricing and outcomes anywhere, that makes every match smarter than the last. The timing is the whole point. The $500B+ global agency services market is old and broken, and AI just blew the supply side open: 100+ AI-native services launched in the past year alone, with no platform connecting buyers to the new shape of supply. That gap has been open for years. We're building the company that fills it. Mission Bring buyers to Matchii and get them briefed. Every founder and operator you reach is a project that finds a vetted team instead of a gamble. You are the front door to the match. Role summary You own B2B demand, end to end. Your job is to fill the top of the funnel with the right buyers — founders and operators with real projects and real budgets — and move them to a brief that a vetted agency can be matched against. Buyers are unbounded, so this is broadcast and capture, not working a finite list. You build the engine from scratch: strategy, channels, content, lifecycle, measurement. You start as a player-coach — doing the work yourself — then hire specialists as the funnel proves out. You report to the Head of Marketing and work close to sales, product, and the founders. You won't inherit a playbook. You'll write it. WHAT YOU'LL OWN - The demand engine, awareness to matched brief. You set the strategy and you execute it. The number you carry is qualified briefs. The quality gate is match rate: a brief only counts when a vetted agency can be matched to it. - Who walks through the door. A brief we can't match is worse than no brief. You bring the buyers our vetted supply is built to serve. - Channel strategy across a balanced mix. SEO and content off the data engine, organic social, email and lifecycle, co-marketing, and paid once the economics are proven. No single bet. You find what converts and you scale it. - The data engine as a demand weapon. The Quote Analyzer, the Benchmark Report, the pricing calculator. You turn the Index into buyer acquisition and into the reason a buyer trusts a single match over twenty bids. - The funnel and its math. Brief submission rate, conversion to match, CAC, payback, repeat hire. You instrument it, read it, and act on it. - Lifecycle and nurture. First touch → first brief → shipped work → repeat hire. Capture the audience, then move it. Repeat hire is the cheapest demand we'll ever have; you build the loop that produces it. - Experiments. Test channels fast, kill what doesn't convert, double down on what does. You scale nothing before it earns it. - The team. Hands-on now, hiring as you grow. You set the bar for who comes next. Who we're looking for - 6+ years in B2B SaaS marketing, focused on demand generation or growth. - You have built a demand engine from scratch, not just run one someone else built. - You have managed a team, and you're happy to stay hands-on while you build toward the next one. - Full-funnel fluency: SEO and content, paid, lifecycle, and the analytics under all of it. - A data-driven operator. You live in pipeline, CAC, LTV, attribution, and funnel conversion, and you turn the numbers into the next move. - Comfortable building in high ambiguity. Early stage, zero to one, no playbook waiting for you. - Taste and a point of view. You understand why the Linear, Notion, and Cursor register beats standard SaaS marketing, and you can work in it. - Native or near-native English, with a strong grasp of North American business culture and market dynamics. Preferred - Marketplace or two-sided platform experience. - Background in B2B SaaS, AI, developer tools, or fintech. - Strong with CRM and marketing automation. Attio, HubSpot, or similar. - You optimize existing workflows, not just build new ones. WHY THIS, WHY NOW The category doesn't have a name yet, and demand is wide open. You decide how an entire market learns that hiring an agency doesn't have to be a gamble — and every buyer you bring makes the next match smarter. Real product underneath you, vetted agencies waiting on briefs, founders beside you, a number you own from day one. HOW WE HIRE 1. Intro call (30 min). 2. Founder call: what we're building, what you've built. 3. Assessment. 4. References & offer.