Head of Influence Marketing

Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Perfect for those who aim to: • Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth; • Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators; • Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team; • Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage; • Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance; • Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation. Experience you’ll need to bring: • 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role; • Experience working in iGaming; • Proven experience developing and executing influencer marketing strategies; • Experience managing influencer campaigns across global markets; • Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions); • Experience managing budgets and optimizing campaign performance; • Experience hiring, mentoring, and leading a team; • Ability to identify new trends, platforms, and growth opportunities; • English level - at least Upper-Intermediate; • Spanish - will be a plus. It's a perfect match if you have those personal features: • Strong ownership and accountability; • Proactive mindset with a hands-on approach; • Results-oriented and data-driven; • Strategic thinking with the ability to turn ideas into action; • Strong leadership and people management skills; • Adaptable and comfortable working in a fast-paced environment. Our clients offer competitive benefits to support your professional and personal growth, including: • Health & Wellness Focus; • Global Medical Coverage; • Growth Opportunities; • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); • Performance-Driven Rewards; • Dynamic Work Environment. Apply, and let your growth journey begin.