Head of Marketing Virseker

**Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose.** -------------------------------------------------------------------------------------------------------------------------------------------------------- **Job Purpose** **Responsibilities** Leadership and Direction Communicate the Virseker marketing strategy and how it supports the organisation’s mission, vision, values and business objectives. Give clear direction to internal teams, agency partners and channel owners; motivate people to commit to the actions needed to deliver growth. Build a high-ownership performance culture that balances brand building, commercial growth and operational delivery. Strategic Planning Lead the design and development of the Virseker marketing and brand strategy, ensuring alignment between business, brand, channel and commercial objectives. Translate annual and quarterly business priorities into practical marketing plans, budgets, activity calendars and decision-ready recommendations. Identify structural versus executional performance issues and recommend the few priority actions that can materially shift growth. Marketing and Brand Strategy Execute on the brand positioning, communication strategy and messaging architecture for Virseker, with specific focus on relevance, differentiation, meaning, salience and demand creation. Drive the digital, media, sponsorship, partnership, direct marketing and broader marketing mix strategies required to deliver the communication and commercial strategy. Ensure every major campaign and customer touchpoint is strategically aligned to the Virseker target market and brand promise. Marketing Communications Lead and coordinate the development and delivery of marketing communications across internal and external stakeholders to support the business plan and profit targets. Drive brand prominence, positive perception, cultural relevance and consistent messaging across paid, owned, earned and partner channels. Ensure campaigns and communications are clear, compliant, customer-focused and commercially measurable. Commercial Performance and Funnel Management Own marketing contribution to key performance indicators including contacts, leads, gross sales, net sales, conversion, closing, effectiveness, cost per contact, cost per sale, Pfactor, brand health, demand and active book growth. Diagnose channel and funnel performance across paid search, paid social, direct, organic, DM, affiliates, aggregators, inbound, partnerships and sponsorship-driven activity. Drive corrective actions where performance gaps emerge, including channel mix shifts, creative changes, lead quality interventions, customer journey changes and closer alignment with Sales, Retention, Services and Product. Strategy Implementation Partner with product, sales, service, customer experience, finance, data, legal, procurement and agency teams to ensure successful delivery of agreed strategies. Critically question, shape and refine the strategy in a collaborative manner, while maintaining accountability for delivery and commercial outcomes. Translate strategy into execution rhythms, governance, reporting, action logs and clear ownership across teams. Business Planning Develop and gain agreement to annual business and marketing plans, ensuring alignment with strategy and quantified business outcomes. Detail budgets, activity plans, channel investment and business cases for key projects and major campaigns. Ensure cross-functional integration between brand, media, sales, product, servicing, digital journeys and customer communications. Marketing Impact Analysis Lead the interpretation of marketing, brand, media and sales performance data; translate findings into clear insights and actionable recommendations. Develop executive-ready performance narratives for MANCO, EXCO, Board and senior leadership discussions. Establish a feedback loop between marketing performance, creative performance, channel efficiency, audience behaviour and sales outcomes. Board and Senior Stakeholder Relationships Support the Head of Marketing A&G / Executive Head: Marketing with priorities, strategic challenges, performance insights and prepared discussion points for senior forums. Build trusted relationships with senior stakeholders and represent the Virseker marketing agenda clearly and confidently. Influence decision-making through evidence, clarity and commercial judgement. Budgeting & Costing Set, manage and optimise marketing budgets in line with organisational strategy, business priorities and ROI expectations. Authorise and govern relevant expenditure while ensuring appropriate financial controls, commercial discipline and budget reallocation where performance requires it. Balance brand investment, acquisition investment and short-term sales delivery with longer-term growth and brand equity requirements. Performance Management Manage and report on business and marketing performance; hold direct reports, agencies and partners accountable for achievement of agreed plans. Take corrective action where necessary to ensure achievement of business objectives. Balance short-term commercial delivery with long-term stakeholder value, brand equity and sustainable growth. Organisational Capability Building Identify the capabilities needed to meet current and emerging marketing and business needs. Evaluate current team capability, identify gaps and prioritise development activities. Build marketing capability through coaching, mentoring, knowledge-sharing and structured exposure to strategy, analytics, commercial thinking and executive communication. Partnerships, Sponsorships and Agency Ecosystem Identify, evaluate, negotiate and optimise strategic partnerships and sponsorships that strengthen brand relevance and deliver measurable business impact. Ensure sponsorship assets are properly amplified across media, digital, social, PR, customer and acquisition channels rather than treated as isolated brand activity. Manage agency scope, performance, capability, costs and delivery quality. **Education** Postgraduate degree in Business Management, Marketing, Commerce or equivalent qualification (Essential); Relevant SAQA accredited equivalent qualification where applicable. Additional training in digital marketing, commercial analytics, brand strategy, financial services, leadership or executive communication (Advantageous) **Experience** 5 years' senior leadership experience, managing diverse marketing teams (Essential), 7 - 10+ years marketing and brand experience, ideally within financial services, insurance, retail financial services or another commercially measurable category (Essential); 5+ years senior leadership experience managing diverse marketing teams, agencies, partners or cross-functional delivery teams (Essential); Proven experience managing multi-channel marketing ecosystems and revenue-linked marketing outcomes (Essential); Experience with annual planning, executive reporting, business cases, sponsorships, partnerships, agency management and performance optimisation (Essential); Demonstrated ability to operate across brand strategy and performance marketing, not only one discipline (Essential) **Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.** -------------------------------------------------------------------------------------------------------------------------------------------------