Inbound Marketing Manager

### **Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At [Pavago](https://himalayas.app/companies/pavago), one of our clients is hiring an **Inbound Marketing Manager** to build and scale a content-driven B2B demand generation engine, with a strong focus on **LinkedIn growth, founder-led content, audience engagement, and organic pipeline generation**. This is not a cold outreach or traditional social media management role. ### Your job is to turn: **Content → Engagement → Conversations → Qualified Pipeline** You’ll work closely with the founder, who owns sales calls and closing, while you generate attention, build relationships with the right B2B audience, nurture inbound interest, and create a predictable flow of qualified opportunities. The ideal candidate has personally used **LinkedIn and organic content to generate B2B leads** and understands that successful inbound marketing is measured by pipeline and revenue opportunities — not simply impressions, followers, or likes. ### **What You’ll Own** ### **LinkedIn Content & Organic Lead Generation** Own the creation and execution of high-performing LinkedIn content, including: * Thought-leadership posts * Founder-led content * Carousels * Educational content * Strong hooks and opening lines * Conversion-focused posts * Authority-building content ### You’ll: * Identify topics and angles that resonate with high-intent B2B prospects. * Translate founder expertise and business insights into compelling content. * Build and maintain a consistent publishing cadence. * Test hooks, formats, topics, and messaging. * Analyze which content attracts the right prospects. * Optimize content based on engagement quality and pipeline contribution. ### **Content-to-Pipeline Conversion** Your responsibility doesn’t end when a post is published. You’ll actively turn engagement signals such as: * Likes * Comments * Profile visits * Connection requests * Inbound DMs * Content interactions ### into meaningful B2B conversations. ### You’ll: * Identify high-potential prospects engaging with content. * Start natural, relationship-driven conversations. * Avoid generic or overly aggressive sales messaging. * Understand prospect needs and buying signals. * Qualify relevant opportunities. * Move qualified prospects toward conversations with the founder. * Maintain consistent follow-up without damaging trust. ### **Audience Engagement & Relationship Building** * Engage consistently with founders, executives, and decision-makers. * Build relationships with target prospects before they enter a formal sales process. * Respond thoughtfully to comments and inbound messages. * Participate in relevant LinkedIn conversations. * Nurture prospects through value-driven interactions. * Re-engage warm opportunities when appropriate. * Build an audience that aligns with the company’s Ideal Customer Profile rather than chasing vanity follower growth. ### **Inbound Funnel Development** Build and optimize simple, scalable inbound funnels such as: **Content → Engagement → Conversation → Qualified Call** ### You’ll create and improve: * Lead magnets * Content offers * Nurture sequences * Conversion paths * Follow-up workflows * Simple inbound lead capture systems Continuously identify where prospects drop off and improve conversion between stages. ### **Founder-Led Content Strategy** ### Work directly with the founder to: * Capture ideas, expertise, opinions, and market insights. * Turn founder knowledge into compelling LinkedIn content. * Maintain an authentic and consistent voice. * Develop recurring content themes and formats. * Identify topics generating meaningful prospect conversations. * Connect content strategy directly to business objectives. You should be comfortable transforming rough ideas, conversations, notes, or voice recordings into polished thought-leadership content. ### **Messaging & Copywriting** ### Develop clear B2B messaging across: * LinkedIn posts * Carousels * Lead magnets * Direct messages * Follow-ups * Nurture content * Calls-to-action You’ll continuously improve messaging based on real prospect responses, objections, questions, and buying signals. ### **Performance Analysis & Optimization** Track performance beyond surface-level social metrics. ### Analyze: * Qualified inbound conversations * Pipeline generated * Content-to-conversation conversion * Conversation-to-call conversion * Audience quality * Engagement from target accounts * Lead source and attribution * Content themes driving opportunities Use performance data to determine what to create more of, what to stop doing, and where the inbound funnel needs improvement. ### **CRM & Pipeline Management** * Track qualified inbound opportunities inside the CRM. * Maintain accurate lead stages and conversation notes. * Ensure warm opportunities receive timely follow-up. * Provide the founder with visibility into inbound pipeline activity. * Identify high-intent prospects requiring immediate attention. * Maintain clear attribution between content activity and pipeline generation. ### **Required Experience & Skills** ### **Core Requirements** * **2+ years of experience** in one or more of the following: * Inbound Marketing * Content-Led Growth * B2B Demand Generation * Organic Lead Generation * LinkedIn Growth * Proven experience creating **LinkedIn content for B2B audiences**. * Demonstrated ability to generate **inbound leads or sales conversations through organic content**. * Strong copywriting and messaging skills. * Experience turning audience engagement into qualified conversations. * Strong understanding of: * B2B buyer journeys * Funnel psychology * Lead nurturing * Organic demand generation * Conversion optimization * Strong written and verbal English communication. * Ability to work independently and take ownership of pipeline outcomes. * Availability during U.S. business hours. ### **Nice-to-Have Experience** * Founder-led or executive personal brand marketing. * Experience building lead magnets and content offers. * Experience developing nurture sequences and inbound funnels. * Familiarity with: * LinkedIn analytics * CRM platforms * Content scheduling tools * Marketing analytics * Experience within: * SaaS * Agencies * Professional services * B2B service businesses * Founder-led companies * Experience working directly with founders or executives. * Understanding of sales pipeline management and lead qualification. ### **What Makes You a Strong Fit** ### You: * Know how to turn content into pipeline — not just engagement. * Have personally generated inbound opportunities through organic content. * Understand LinkedIn beyond posting and follower growth. * Can write compelling hooks and thought-leadership content. * Understand how B2B decision-makers consume content. * Are comfortable starting conversations with prospects. * Balance relationship-building with commercial objectives. * Think in funnels, systems, and conversion rates. * Combine creativity with analytical thinking. * Take ownership of qualified conversations and pipeline outcomes. ### **What a Typical Day Looks Like** ### Your day may include: * Writing and publishing LinkedIn content. * Turning founder ideas into polished thought-leadership posts. * Reviewing comments, DMs, profile activity, and other engagement signals. * Starting conversations with relevant prospects. * Following up with warm inbound opportunities. * Qualifying prospects before handing them to the founder. * Reviewing content and pipeline performance. * Testing new hooks, formats, and messaging. * Updating CRM records and tracking inbound opportunities. * Building or improving lead magnets and nurture flows. * Collaborating with the founder on positioning and pipeline quality. In short: **you build inbound demand by turning high-quality B2B content and audience engagement into qualified conversations and sales pipeline.** ### **Key Metrics for Success** * Number of qualified inbound conversations generated. * Qualified pipeline generated from organic channels. * Content-to-conversation conversion rate. * Conversation-to-call conversion rate. * Engagement from relevant decision-makers and target accounts. * Growth of the right B2B audience. * Lead magnet and nurture conversion performance. * Consistency and quality of LinkedIn content. * CRM and attribution accuracy. **Success is measured primarily by qualified demand and pipeline contribution — not vanity metrics.** ### **Why This Role Stands Out** * Direct ownership of inbound demand generation. * Opportunity to build a content-to-pipeline engine from the ground up. * Work directly with the founder. * Strong influence over messaging, positioning, and content strategy. * High visibility into how marketing translates into revenue. * Fully remote environment. * Strong career progression into: * Growth Marketing Lead * Demand Generation Manager * Head of Inbound * Head of Growth ### **Spark Hire Intro Video** As part of the application process, you’ll be asked to complete a short **Spark Hire intro video**. ### We’d like to hear about: * Your experience with B2B inbound marketing and content-led growth. * Your experience creating LinkedIn content for founders, executives, or B2B brands. * A specific example of content you created that generated inbound leads or sales opportunities. * How you turn likes, comments, profile visits, and DMs into meaningful prospect conversations. * How you determine whether LinkedIn content is actually performing beyond impressions and engagement. * Your approach to writing strong LinkedIn hooks and thought-leadership content. * How you would build a simple **content → conversation → call** funnel. * Your experience with lead magnets, nurture flows, or organic conversion systems. * How you identify and qualify high-intent prospects from content engagement. * The metrics you use to measure content-driven pipeline generation. * Any experience you have working directly with founders or building founder-led brands. Keep your responses **clear, concise, and conversational**. We’re particularly interested in evidence that you can connect content activity to real B2B conversations, qualified opportunities, and pipeline. **Completion of the Spark Hire intro video is required for your application to be considered.** ### **Interview Process** * Initial Screening Call * Spark Hire Intro Video * Recruiter Interview * Final Interview * Offer & Onboarding ### **Apply Now** If you know how to **generate B2B pipeline through LinkedIn content**, understand the difference between engagement and actual demand, and can turn audience attention into qualified conversations, we’d love to hear from you. Apply today and complete the required **Spark Hire intro video** to move forward in the hiring process. #InboundMarketing #DemandGeneration #B2BMarketing #LinkedInMarketing #LinkedInGrowth #ContentMarketing #ContentLedGrowth #OrganicGrowth #LeadGeneration #GrowthMarketing #RemoteJobs Originally posted on [Himalayas](https://himalayas.app)