Key Account Planning Lead

The purpose of this position is to grow and build sustainable development in Modern Trade customers. Working closely with internal & external stakeholders to build good business relationships, and trade investment strategy to deliver the value and volume target. **Customer Strategy & Business Planning:** * Develop and implement assigned group of customers’ business plans in alignment with the company strategic Channel, Marketing and Category Plans. * Monitor daily performance and suggest action plans to improve the results. * Work closely with customers & internal teams for monthly master business activities plan & ensure perfect execution. * Deliver deals closing with customers, negotiate contracts, and payment terms, responsible for receivables and revenue consolidations for financial reports. * Manage and develop the eCommerce channel strategy, including but not limited to marketplace platforms, and also internal website. * Conduct monthly, quarterly, and annual review meetings with customers, reconcile PRVN strategic plan and customer's business plan, prepare action plan for the year. **Budgeting & Control:** * Provide demand forecast for responsible customer(s). * Assist in developing the annual A&P budget, set volume targets per store and new stores acquisition and deliver assigned sales target. * Submit estimations of budget required to reach such targets and control implementation of approved budget. * Monitor progress against objectives and develop plans to address variation versus Budget to optimize revenues and margin in assigned key accounts. **Key Account Management:** * Manage company’s relationship with assigned customers with an emphasis on developing new business opportunities. * Assist in yearly negotiations of framework agreements with customers, negotiate and manage prices, trading terms, space utilization and new products, inventory, and monitor retailers, conduct in-store visit tours to check displays and detect opportunities. * Establish strategic, cross-functional relationships and regular dialogue with key stakeholders, coach/train them and provide merchandising and business development recommendations. * Follow-up operation works, solve issues (stock availability, deliveries, credit notes) to ensure achievement of sales objectives in assigned accounts. * Organize and participate in the KAM monthly performance review meeting. **Business Information & Intelligence:** * Stay abreast on market, competition, retailers, and shopper’s trends ...to react quickly to the market trends and innovative competition. * Coordinate with Commercial Planning Team to ensure periodical/ ad-hoc sales reports and market intelligence/insights relating to the region are available for BOM with accurate data **Visibility and Activation:** * Secure visibility location through the POSM, Product display, etc. per chain. * Oversee the effective implementation of all trade activities & activations. * Work closely with the Trade & Brand Marketing team to develop activations to fit in with customers. **Internal & External Customer Satisfaction & Communication** * Build strong relationships with Key Accounts to assist in the development of long-term PRVN partnerships, customer satisfaction and add value to customers to help build PRVN business. * Build and maintain interdepartmental relationships to ensure smooth cooperation and effective internal quality across departments & units. **Project management:** * Working on projects based on the manager’s assignment. **Job Posting End Date:** **Target Hire Date****:** 2026-02-23 **Target End Date**: