Lifecycle & CRM Manager - Engagement & Retention

**Job Title** Lifecycle & CRM Manager - Engagement & Retention **Job Description** **About IG** IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions, built on decades of scale, trust and proof. We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next. **Join us at IG – the future gets built here.** We are seeking a Lifecycle CRM Manager in our central Singapore office to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies that reduce churn and reactivate dormant customers.  **Key Responsibilities:**  * Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage  * Optimize trigger logic, timing, and frequency to maximize engagement without fatigue  * Design retention strategies targeting customers showing disengagement signals  * Build predictive models to identify churn risk and trigger proactive interventions  * Create winback campaigns to reactivate dormant and lapsed customers  * A/B test messaging, timing, and channel strategies for triggered communications  * Monitor engagement and retention metrics and refine strategies based on performance data  * Collaborate with product and analytics teams to identify key engagement and churn moments  **Requirements:**  * 3+ years experience designing lifecycle campaigns in CRM/marketing automation platforms  * Strong analytical skills with ability to translate data into engagement and retention strategies  * Proven experience building predictive models or working with predictive analytics  * Knowledge of customer lifecycle marketing and engagement frameworks  * Familiarity with financial services products and trading behavior desirable  * Advanced proficiency with SQL and marketing analytics tools  * Understanding of real-time decisioning and event-based marketing  * Experience optimizing trigger logic and campaign frequency  * A/B testing and experimentation mindset with focus on optimization  * Data-driven approach with ability to develop and implement retention strategies  Hybrid - 3 days per week in office **Number of openings** 1