Manager Buying - Ugg
510 deckers footwear shanghai
📍 shanghai china china🕐 23d ago🔗 workday
Job Description
This role is responsible for pre-season assortment and in-season sales performance management for Omni channels:
* Omni channel assortment strategy and product mix, channel assortment by segmentation by store size.
* Channel exclusive styles request and channel GTM alignment and execute.
* Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities
30% **Channel Strategy, Assortment Ownership, and Merchandising Execution**
* Provide **channel-specific insights** (consumer trends, performance, competition) to shape merchandising strategy
* Own **assortment product mix by channel**, ensuring clear architecture across category, price ladder, and lifecycle
* Define **channel-exclusive styles and key items** to support differentiation and brand heat
* Develop **key looks (head-to-toe outfits) by store tier** to elevate product storytelling and retail execution
* Translate China range into **commercially viable assortment for channel**
* Own **discount** **guidance**, ensuring alignment with sell-through and inventory strategy
* Drive **gross margin (GM) and profit management**, balancing full-price sell-through, markdown strategy, and brand positioning
* Ensure alignment between **assortment decisions, pricing strategy, discount plan, and financial targets**
50% **In-season Performance & Agile Optimization**
* Monitor **in-season product performance** (sell-through, margin, weeks of supply) across channels
* Adjust assortment dynamically based on **sell-through trends and consumer response**
* Identify **key winners and risks**, and drive timely actions (chase, exit, rebalance)
* Continuously optimize **full-price sell-through and markdown efficiency** to protect profitability
* Proactively identify **slow-moving products and structural risks**
* Define and lead **discount strategy and markdown actions** to clear inventory while protecting brand value
* Align closely with **CM / Sales / Planning teams** on execution of promotion and liquidation plans
* Ensure **healthy lifecycle management** across full-price and markdown phases
20%
* **Team development and management**
* **Cross-functional Collaboration**
* Act as the **key bridge between Finance, Merchandising, Planning, Sales, and Marketing**
* Ensure **end-to-end alignment from assortment strategy to sales execution**
* Provide actionable inputs to:
* Demand Planning → forecasting logic
* Allocation → inventory deployment priorities
* Marketing/VM → storytelling and campaign focus