Manager Retail Marketing Ekin East & South Gc

**Position Summary** As part of the Region Retail Marketing leadership team, you will lead the retail marketing strategy, community ecosystem, and EKIN activation across GSH and East & South China. You will manage a team of approximately 10 employees through two supervisors, driving retail marketing excellence, athlete engagement, community growth, and marketplace impact at scale. **Key Responsibilities** **Retail Marketing Leadership** * Develop and execute regional retail marketing strategies aligned with seasonal Region Marketing priorities. * Drive consumer experiences across running, fitness and basketball ecosystems. * Establish scalable frameworks, toolkits and operational standards across the marketplace. **Community & Consumer Strategy** * Build long-term community growth strategies across key cities. * Lead member engagement programs that connect consumers to sport for life. * Identify opportunities to expand athlete and member ecosystems. **Team Leadership** * Lead and develop a team of approximately 10 employees through two supervisors. * Build organizational capability, succession planning and talent development strategies. * Foster a high-performance and collaborative team culture. **Marketplace Influence** * Serve as the primary retail marketing partner for Region Marketing, Geo EKIN and Marketplace leadership teams. * Align cross-functional resources to maximize seasonal business opportunities. * Influence marketplace and store strategies through consumer and community insights. **Operational Excellence** * Manage annual planning, budgeting and resource allocation. * Establish KPIs and success metrics across community engagement, athlete education and retail marketing initiatives. * Drive process improvements and scalable solutions across the region. **Qualifications** **Experience** * 7-10+ years of experience in Retail Marketing, Brand Marketing, Consumer Marketing or Sports Marketing. * Experience leading multiple cities, regions or large-scale marketing programs. * Experience managing people and developing managers/supervisors. **Leadership** * Proven ability to lead teams through leaders. * Strong stakeholder management and influencing skills. * Ability to operate effectively in a complex matrix organization. **Skills** * Strategic planning and business acumen. * Strong project and budget management capability. * Fluent English communication (written and spoken). **Passion** * Deep passion for sports, culture, community building and athlete engagement. * Strong understanding of consumer behavior and retail environments.