Market Access Manager Igt-D

### Job Title Market Access Manager, IGT-D ### Job Description **IGT-D Market Access Manager** **部门：** IGT-D Greater China **汇报对象：** Regional Business Unit Leader, IGT-D Greater China **工作地点：** 上海/北京 **Position Summary** The Market Access Manager is responsible for developing and executing market access strategies to ensure sustainable reimbursement, pricing, and healthcare policy support for the IGT-D portfolio in Greater China. This role will work closely with commercial, clinical, marketing, government affairs, and health economics stakeholders to drive patient access, accelerate technology adoption, and support business growth. **Key Responsibilities** **1\. Market Access Strategy Development** * Develop and implement market access strategies for IGT-D product portfolios, including IVUS, ELCA, OmniWire, Peripheral Vascular (PV) products, and future innovations. * Monitor healthcare policy, reimbursement, procurement, and pricing developments at national, provincial, and hospital levels. * Identify opportunities and risks arising from healthcare reforms, DRG/DIP implementation, and reimbursement policy changes. **2\. Reimbursement & Coverage Expansion** * Lead reimbursement and charging code initiatives across targeted provinces and hospitals. * Collaborate with key stakeholders to secure reimbursement pathways and improve patient affordability. * Drive inclusion of IGT-D technologies in local charging catalogs, clinical pathways, and payer coverage policies. * Track reimbursement implementation progress and develop plans to accelerate adoption. **3\. Government Affairs & External Stakeholder Engagement** * Build and maintain relationships with: * NHSA * Provincial Healthcare Security Administrations * Health Commissions * Hospital management * Professional societies and key opinion leaders * Support policy advocacy activities in alignment with Philips compliance requirements. **4\. Evidence Generation & Health Economics** * Partner with Clinical Affairs and Medical Affairs teams to develop value propositions for IGT-D technologies. * Support generation of health economic evidence, budget-impact analyses, and value dossiers. * Translate clinical and economic evidence into meaningful messages for payers and policymakers. **5\. Cross-functional Leadership** * Work closely with: * Sales * Marketing * Central MA Team * Government Affairs * Legal & Compliance * Provide market access expertise during new product launches and strategic business planning. * Support commercial teams in developing regional access plans and key account strategies. **6\. Project Management & Performance Tracking** * Lead market access projects from planning through execution. * Establish KPIs and dashboards to monitor reimbursement progress, policy developments, and business impact. * Regularly communicate access achievements, challenges, and opportunities to leadership teams. **Qualifications** **Education** * Bachelor's degree or above in Healthcare Management, Public Health, Health Economics, Pharmacy, Medicine, or related disciplines. * MBA or advanced healthcare-related degree preferred. **Experience** * 5-8+ years of experience in: * Market Access * Reimbursement * Government Affairs * Health Economics * Healthcare Policy * Experience in Medical Devices required. * Proven experience managing provincial or national reimbursement initiatives. **Competencies** * Strong understanding of: * China's healthcare system * NHSA policies * DRG/DIP reforms * Reimbursement pathways * Medical device market access environment * Strong analytical and strategic thinking capabilities. * Excellent stakeholder management and influencing skills. * Strong project management and cross-functional leadership capabilities. * Fluent in Mandarin and English. **Success Metrics** * Number of provinces/hospitals obtaining reimbursement coverage. * Expansion of charging codes and payment pathways. * Patient access improvement and adoption acceleration. * Contribution to sales growth of IVUS, ELCA, PV-IVUS and related portfolios. * Successful execution of NHSA and provincial market access projects. * Strengthened relationships with key policy and payer stakeholders.