Marketing Analyst

**Ready to build your future?** We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a **Top Workplace,** we're looking for top talent to fuel our **mission: to protect, repair, and improve our customers’ greatest asset – their home.** **But what makes us a great place to work?** Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and **company ownership equity.** Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day. Join us and lay the foundation for your success. **Apply today!** The Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing and business data to support strategic decision-making and optimize campaign performance. This role provides actionable insights into customer behavior, lead generation, and return on marketing investments, helping drive data-informed growth across Groundworks’ brands and markets. **Duties and Responsibilities** * Proactively monitor Paid Social and Display campaigns to identify red flags, positive/negative trends, areas of opportunities, benchmarks, etc. * Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, Lifecycle, Customer Experience, and Creative teams. * Perform in-depth analysis around audiences, attribution, and creatives to drive recommendations that drive ROAS. * Communicate the effectiveness of new creatives, campaign launches, and optimizations by leveraging internal and external data sources. * Analyze historical and operational metrics and iterate processes to drive top and bottom-line financial results.  * Develop data layer and pixel implementation for development teams to implement. * Collaborate with internal data teams by managing the production of reporting, analysis, and report automation. * It is an essential function of this job that the employee regularly and reliably reports to work on time each working day. * Perform other duties as necessary or assigned. **Qualifications** * Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field. * 3+ years of experience in marketing analytics, business intelligence, or related role. * Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio). * Experience working with marketing platforms and CRMs (HubSpot, Salesforce, Google Analytics, etc.). * Ability to interpret data and communicate insights in a clear and actionable way. * Strong attention to detail and commitment to data accuracy. * Excellent collaboration, presentation, and communication skills. * Experience in a multi-location, service-based organization preferred. **Working Conditions** * Full-time position based at Groundworks’ corporate office in Irving, TX. * This role has a salary of $65,000- $85,000. Salary is based on experience. * Collaborative and dynamic environment working closely with marketing, product, and sales teams. * Regular business hours with occasional extended hours to support project deadlines or critical initiatives. * Opportunities for professional development in analytics and marketing technologies. **What We Provide** * Competitive Pay * Employee Company Ownership Opportunities * Industry Leading Training Programs * Leadership Development and Career Growth Tracks * Comprehensive and Affordable Benefits Package * Top Workplace with Award Winning Culture