Marketing Director

Marketing Director \- - - - - - - - - - - - **Mission:** Define the territory marketing plans according to the Regional tactical ambitions (Tires & Around tire domains) Lead and orchestrate the teams for its implementation **Territory Marketing action plan** * Map the territory “_Where to play”_ (distribution) in order to generate the most value for the territories * Target and refine the “How to Win_”_ (customer segments) in alignment Region’s tactic plans * Orchestrate the Customer Experience based on the Region recommendations & assets * Steer the marketing plans, financial performance and implement corrective actions * Analyze and recommend potential local strategic partnership according to the _Where to Play and How to Win_ for growth opportunities **Offer Portfolio steering** * Balance all the actions required by the Region and prioritize in order to maximize the territory value contribution * Ensure the portfolio steering of all offers (product & Service) * On existing offers, perform appropriate profitability analyses and make corrective/optimization recommendations to support short- and mid-term economic performance according to the Region guidelines * Challenge the business cases for current and future offers and make optimization recommendations based on territory diagnosis **Managerial performance and other expected achievements** * Monitor the overall Territory Marketing resources and budgets. * Influence, inspire and collaborate with Marketing counterparts by providing regular competitive benchmarking, customer feedback to ensure alignment and knowledge sharing * Clarify missions, expectations and goals of the team; provide ongoing feedback, address shortcomings, balance the workload and priorities of each individual. * Liaise with the marketing organizations of newly acquired entities in the Territory and facilitate their integration. * Empower the teams by delegating authority when appropriate, holding them accountable for their decision making. * Coach the staff, develop and supports each individual’s career plan and development opportunities. KEY EXPERIENCES IN: * Developing marketing plan for an entity or division (Marketing Strategy) * Operating with minimal direction (Empowerment) * Managing budgets and deadlines (Revenue & Profitability) * Managing a team (Team Leadership)