Marketing Director – India Middle East Africa Eurasia
5540 brown-forman beverages eu
📍 united kingdom london netherlands - amsterdam india gurgaon turkey istanbul united kingdom🕐 6d ago🔗 workday
Job Description
**CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:**
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**Quote from Hiring Manager**
This role leads Brown-Forman’s marketing strategy and organization across India, Middle East, Africa and Türkiye/CIS. This role is responsible for driving sustainable growth, building brand equity and shaping the long-term direction of the Brown-Forman portfolio across a diverse and dynamic region.
**Meaningful Work From Day One**
As a key member of the IMAGE Leadership Team and the EAA Marketing Leadership Team, this role partners closely with regional and global stakeholders to ensure world-class marketing strategies, strong organizational capability and exceptional execution across all markets and channels.
The working style for this role is 4 days a week out of the office, with Fridays working from home.
**What You Can Expect**
* **Leads Regional Portfolio Strategy:** Defines and executes the long-term portfolio and marketing strategy across the IMAGE region, aligning local brand plans, investment allocations, and growth initiative with global priorities.
* **Develops Marketing Organization & Capability:** Inspires and builds a high-performing, future-ready marketing team, fostering a culture of inclusion, accountability, agility, and continuous improvement while driving robust succession planning.
* **Drives Marketing Excellence & Innovation:** Oversees the effective execution and optimization of the full marketing mix – including brand communications, digital, advocacy, and trade marketing – while fostering an environment of innovation and calculated experimentation.
* **Partner with Global and Regional Stakeholders:** Serves as the primary marketing voice for the region to influence business priorities, working closely with cross-functional partners in Commercial, Finance, Supply Chain, and HR.
* **Navigates Complex Growth Markets:** Guides local teams through unique commercial environments, providing judicious stakeholder management and strategic direction for key expansion projects, particularly within dark markets like India and Türkiye.
* **Manages Commercial & Financial Performance:** Establishes clear performance metrics, minimizes non-working spend, and optimizes brand budget allocations to maximize corporate return on investment.
**What You Bring to the Table**
* **Senior Marketing Leadership Experience:** Extensive leadership experience steering marketing agendas within FMCG, beverage alcohol, luxury, or premium consumer goods environments.
* **International Matrix Acumen:** Proven ability to operate, influence, and challenge commercial leaders within highly matrixed, international global organizations.
* **Geographic & Route-to-Market Expertise:** Demonstrated success managing marketing execution across multiple countries or emerging markets, utilizing both distributor-led and direct-route-to-market models.
* **Strategic & Financial Credibility:** Strong commercial acumen and financial fluency, with a track record of translating consumer insights into actionable growth and managing complex brand budgets.
* **People & Agency Leadership:** Advanced capability in hiring, coaching, and developing multi-disciplinary teams alongside a track record of building impactful partnerships with external agencies.
* **Communication Skills:** Exceptional presentation and leadership communication capabilities, with absolute fluency in written and spoken English.
* **Mobility:** Willingness and flexibility to travel up to 50% of the time, including long-haul travel to developing countries.
**What Makes You Unique**
* Experience directing innovative, multi-market initiatives within strictly regulated advertising environments (“dark markets”).
* A proven personal passion for premium brand storytelling and cultivating exceptional consumer experience.
**Who We Are**
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
**What We Offer**
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
**Requisition Type:**
Employee
**Management Level:**
Business Leader
**Global Job Level:**
B1
**Number of Openings Available:**
1