Marketing Lead Gi Beijing Shanghai

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s [Privacy Notice](https://jobs.takeda.com/privacynotice) and [Terms of Use](https://www.takeda.com/terms-and-conditions/).  I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** ------------------- **About the Role** (Role purpose / objective) The Marketing Lead is responsible for developing brand market development strategies and preparing for the successful launch of high-quality new products within assigned brands. Accountable for executing, monitoring, and analyzing pre-approved strategic plans to drive brand growth, as well as preparing for and actively participating in sales meetings and promotional activities. **How you will contribute:** (Key accountabilities and responsibilities) * Define and manage sales and investment targets for brand and new product launches, ensuring alignment with overall company strategy. * Develop and execute product strategies, promotional campaigns, and tactical plans within the allocated marketing budget to drive brand growth, support new product launches, and maximize business impact. * Design and implement market research and insight programs, conduct in-depth analysis of market dynamics, and forecast future trends to provide critical support for brand strategy development and new product launch planning. * Standardize scientific education and marketing activities related to testing, clinical guidance capabilities, and new product launch communication, enhancing awareness and proficiency across both products. * Contribute to the strategic planning process and provide high-level support for ad hoc requests from senior management. * Coach and develop team members to strengthen capabilities, ensuring operational excellence and professional growth within the team. * Ensure all marketing activities, brand promotion strategies, and new product launch initiatives comply with company compliance principles and applicable regulations. **Skills** minimum education, knowledge or experience required to be successful in role. * Excellent communication and presentation skills, with the ability to influence diverse stakeholders effectively. * Strong cross-functional collaboration skills and the ability to build trust across teams. * Proven leadership capability, with experience in driving alignment, motivating teams, and leading through change. * Strong stakeholder management skills, with the ability to balance business needs and organizational priorities. * High level of business acumen and sound judgment in a dynamic and competitive environment. * Strong analytical thinking and problem-solving skills, with a data-driven mindset. * Agile, proactive, and resilient, with the ability to adapt quickly and work effectively under pressure. **Locations** ------------- Beijing, ChinaShanghai, China **Worker Type** --------------- Employee **Worker Sub-Type** ------------------- Regular **Time Type** ------------- Full time