Marketing Manager Brand Incubation and Omnichannel Hcp

**Job title**: **Marketing Manager, Brand Incubation and Omnichannel, HCP** * **Location**: Mumbai **About the Job:** The incumbent would be responsible for working on incubating strategic brands, identifying future growth platforms for these brands and driving digital HCP agenda. The person partners cross-functionally to shape early-stage brand strategy, accelerate product development, and build omnichannel ecosystems that influence both consumers and healthcare professionals. **Main Responsibilities** **1\. Strategic Brand Incubation** * Identify white spaces, emerging consumer and HCP needs, and long-term opportunities for future brand creation. * Build differentiated brand positioning, architecture, and purpose for strategic brands in incubation. * Define multi-year strategic roadmaps that integrate innovation, evidence generation, and omnichannel engagement. * Collaborate with R&D, Insights, Medical, Digital, Regulatory, and Supply to drive early concepts toward feasibility and readiness. **2\. Identify Future Growth Platforms** * Continuously map macro trends, evolving consumer behaviors, scientific innovation, and category disruptions. * Identify and size future “platforms” (e.g., immunity, digestive wellness, metabolic health, skin health, sleep, hormonal wellness, stress & vitality) where brands can credibly play long-term. * Develop frameworks linking platform attractiveness with brand equities, innovation pipelines, and future product archetypes. * Validate platforms through insights, data analytics, and medical/scientific consultation to ensure they are future-fit and scalable. **3\. Omnichannel Strategy & Engagement** * Design and lead the omnichannel strategy for HCP engagement for strategic brands. * Develop a modular, always-on content ecosystem including detailing, CLM modules, MOA videos, scientific decks, infographics, email automation, webinars, and CME programs. * Partner with Medical and Regulatory to ensure accuracy, scientific rigor, and compliance across all HCP-facing content. * Track omnichannel KPIs and run continuous optimization using analytics, message testing, and behavioural insights **About you :** **Key Skills & Competencies** **Functional Skills** * Brand strategy & platforms thinking * Innovation pipeline development * Consumer & HCP insight mining * Scientific storytelling and evidence-based communication * Digital & omnichannel marketing expertise * Strong analytical, strategic, and concept writing skills * P&L literacy and business case development **Leadership Competencies** * Entrepreneurial mindset and ability to navigate ambiguity * Strategic thinking with strong executional ownership * Effective stakeholder management & cross-functional influence * Strong communication, storytelling, and problem-solving abilities * Ability to orchestrate complex projects with agility **Qualifications & Experience** * MBA in Marketing or related discipline. * 10+ years of experience in FMCG, Consumer Healthcare * Proven experience in brand incubation, innovation, or early-stage brand building. * Experience in HCP marketing, medical collaboration, or omnichannel digital engagement preferred. **Why us?** At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. **We Are Challengers.** We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: **All In Together:** We keep each other honest and have each other's backs. **Courageous:** We break boundaries and take thoughtful risks with creativity.         **Outcome-Obsessed:** We are personally accountable, driving sustainable impact and results with integrity. **Radically Simple:** We strive to make things simple for us and simple for consumers, as it should be. Join us on our mission. Health. In your hands. [www.opella.com/en/careers](http://www.opella.com/en/careers)