Marketing Manager

**What will you do** We are seeking a strategic and hands-on Manager, Solution and Campaign Marketing to join our Brand & Industries Marketing Squad. In this role, you will own marketing for a defined set of industry verticals, leading the end-to-end development of how we position and bring Johnson Controls to market in a specific industries. You will develop customer value propositions and activate them through integrated global campaigns to drive awareness, engagement, and demand across targeted industries.  This role requires a seasoned marketer with a strong grasp of customer value propositions, audience strategy, campaign development, positioning, and cross-functional collaboration. You are a strong communicator and influencer, able to drive projects forward with clear direction and align stakeholders. You will manage internal and external resources and take end-to-end ownership for delivering high-impact marketing that supports business objectives and elevates our brand presence.  **How will you do it** **Ownership of industry marketing for specific industries**  * Develop marketing strategies tailored to assigned industries, with clear accountability for outcomes and performance.  * Conduct market research to understand customer needs, buying behaviors, market trends, and competitive dynamics.  * Collaborate with cross-functional teams—including Product Management, Sales, and Customer Support—to align marketing efforts with business objectives and customer expectations.  * Act as the conduit between product marketing and the Brand & Industries squad, bringing product insights into campaign development and ensuring messaging is validated and aligned with solution capabilities.  * Engage with customers and internal stakeholders to continuously refine industry understanding and marketing direction.  **Develop customer value proposition and positioning**  * Own industry positioning by translating market insights into clear strategic direction for value propositions and campaigns.  * Create compelling customer messaging that brings the value proposition to life for target personas.  * Translate complex technical capabilities into clear, benefit-driven narratives that address customer pain points and business outcomes.  * Ensure consistency of value propositions across all marketing channels and touchpoints.  * Support sales enablement by developing tools and training that reinforce the differentiated value of our solutions.  **Activate global campaigns and content**  * Own campaign strategy from concept through performance optimization.  * Lead go-to-market plans, including product launches, promotional campaigns, and thought leadership initiatives.  * Manage and coordinate internal and external resources to deliver high-impact marketing across channels, including collateral, advertising, tradeshows, digital content, public relations, and internal communications.  * Track and analyze campaign performance, identifying conversion bottlenecks and optimizing tactics.  * Partner with Sales and CRM teams to ensure seamless lead handoff, monitor pipeline progression, and refine campaigns based on closed-loop feedback.  * Operate effectively within a global, matrixed organization, aligning GEOs, COEs, and agency partners behind a unified campaign approach.   **What we look for** **Required**  * Minimum of 8 years of experience in B2B marketing, preferably in industrial, technology, or building solutions sectors.  * Proven ability to own and drive marketing strategy and execution in a global or matrixed environment.  * Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams.  * Previous experience in solution and product marketing.  * Proficiency in marketing automation tools and CRM software.  **Preferred**  * Bachelor’s degree in Marketing, Business or a related field. MBA is a plus.  * Experience in vertical marketing or industry-specific campaign development.  * Familiarity with HVAC, energy, automation, or building technologies.  #LI-MP1 #LI-Hybrid