Marketing Manager

### Job Overview The Marketing Manager is responsible for developing and executing high-quality visual and written marketing materials that support brand positioning and business objectives. This role combines creative design, content production, digital marketing, and stakeholder coordination, with a strong focus on delivering compelling campaigns within the tourism industry. ### Key Responsibilities ### 1\. Content Creation & Design * Design and produce a wide range of marketing collateral, including banners, social media graphics, flyers, brochures, and advertisements across multiple formats using Canva and similar tools * Ensure all creative assets align with brand guidelines and are tailored to specific platforms and target audiences * Conceptualize and execute innovative marketing campaigns that enhance brand visibility and engagement ### 2\. Video Production & Editing * Edit and produce engaging video content for social media, websites, and promotional use using CapCut and other editing tools * Manage the end-to-end video production process, including briefing, asset sourcing, editing, and final delivery * Develop both short-form content (e.g., Reels, Stories) and long-form promotional videos * Support email marketing campaigns, including content creation, scheduling, and performance tracking 3\. Document Creation & Content Development * Produce professional marketing materials such as proposals, media kits, capability statements, and partner briefs * Contribute to the design and content of websites, blogs, and other digital platforms * Maintain consistency in brand voice, tone, and messaging across all written communications ### 4\. Partner & Stakeholder Management * Source, engage, and manage relationships with external partners, including photographers, videographers, and content creators * Coordinate content production, asset delivery, and quality control with third-party suppliers * Negotiate content licensing and usage rights * Collaborate with tourism boards, industry organizations, and co-marketing partners on joint campaigns * Act as a liaison between the marketing team and internal departments ### 5\. File & Asset Management * Maintain a structured and accessible digital asset management (DAM) system for all marketing materials * Implement and uphold file naming conventions, version control, and archiving processes * Ensure timely availability and distribution of assets to relevant stakeholders ### 6\. Social Media & Community Management * Manage and grow the company’s presence across social media platforms, including Instagram, Facebook, LinkedIn, and others * Develop and maintain a content calendar to ensure consistent posting * Monitor engagement, respond to audience interactions, and manage community relationships * Track and report on social media performance metrics, providing insights for continuous improvement ### Qualifications & Skills * Proven experience in graphic design and content creation * Proficiency in Canva and video editing tools such as CapCut * Strong understanding of social media platforms and digital marketing trends * Excellent written and verbal communication skills * Strong organizational and project management abilities * Ability to manage multiple projects and meet deadlines * Experience in tourism, hospitality, or lifestyle marketing is an advantage ### Key Competencies * Creativity and attention to detail * Strategic thinking and problem-solving * Strong collaboration and interpersonal skills * Adaptability and initiative * Results-driven mindset Originally posted on [Himalayas](https://himalayas.app)