Marketing Manager
usa ecolab usa
📍 twn - taipei - taipei taiwan🕐 21d ago🔗 workday
Job Description
Ecolab is seeking a **Marketing Manager** to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.
**What’s in it For You:**
* The opportunity to take on some of the world’s most meaningful challenges, helping customers achieve clean water, safe food, abundant energy and healthy environments
* The ability to make an impact and shape your career with a company that is passionate about growth
* The support of an organization that believes it is vital to include and engage diverse people, perspectives and ideas to achieve our best
**Key Responsibilities**
Account-Based Marketing & Strategy
* Own the end‑to‑end ABM strategy for TSMC, aligning marketing priorities to account revenue goals, technology roadmaps, and fab expansion plans
* Translate TSMC’s business objectives (yield, uptime, sustainability, cost, water circularity) into clear, quantified value propositions
* Develop multi‑year account marketing plans tied to node transitions, capacity expansions, and regional fab investments
Customer Engagement & Executive Narratives
* Create executive‑level storytelling for TSMC leadership, including account value narratives, innovation roadmaps, and sustainability impact summaries
* Support and package Technical Review Meetings (TRMs), executive workshops, and innovation briefings
* Build customized content for C‑suite, fab leadership, and technical decision‑makers
Innovation & Growth Enablement
* Partner with Product Marketing and R&D to deploy semiconductor innovations aligned to TSMC’s advanced node, water, and environmental needs
* Support innovation prioritization using VOC, competitive insights, and value quantification
* Assist with value‑based pricing models, ROI/TVD tools, and business case development for large‑scale adoption
Cross‑Functional Leadership
* Serve as the marketing interface between global teams, Taiwan‑based stakeholders, and corporate account leadership
* Align closely with Sales, ITCs, Finance, Strategy, and Supply Chain to ensure consistent account execution
* Drive coordination across regional marketing, events, digital, and communications teams
Performance Tracking & Continuous Improvement
* Track ABM effectiveness through pipeline influence, adoption metrics, and executive engagement outcomes
* Continuously refine messaging and programs based on customer feedback and performance data
Required Qualifications
* Bachelor’s degree required; MBA or technical degree strongly preferred
* 7–10+ years of B2B marketing experience, preferably in semiconductors, electronics, advanced manufacturing, or capital equipment
* Demonstrated success in account‑based marketing or strategic customer marketing
* Strong ability to translate complex technical concepts into compelling customer value
* Experience working with global / Asia‑based (Tawain) customers preferred
* Proven cross‑functional leadership and stakeholder management skills
Preferred Experience
* Direct experience supporting TSMC or Tier‑1/2 semiconductor manufacturers
* Familiarity with fab operations, UPW/water systems, yield drivers, and sustainability metrics
* Experience supporting executive engagements and customer discussions