Marketing Senior Manager

**Summary of Responsibilities:** * Serve as the marketing lead for assigned priority service, solutions and/or therapeutic areas. * Design and execute integrated marketing strategies and programs to grow assigned business or therapeutic areas utilizing omni-channel solutions including paid, owned, earned and internal channels. * Guide content strategy and narrative development for thought leadership, campaigns, and executive communications. * Partner with commercial and operations to deliver marketing initiatives that support Fortrea priorities. * Support analytics, testing, and optimization efforts to improve campaign performance and ROI in collaboration with the customer and market insights team. * Ensure marketing messaging and claims adhere to Fortrea editorial, legal and regulatory review processes. * Track KPIs and share insights with stakeholders to inform strategy and continuous improvement. * Manage vendor relationships, production timelines, and cross-functional coordination. * Perform operational and administrative tasks in support of the marketing team, and all other duties as needed or assigned. * All other duties as needed or assigned. **Qualifications (Minimum Required):** * Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is a plus. * Fortrea may consider relevant and equivalent experience in lieu of educational requirements. * Strong written and verbal communication skills, with demonstrated stakeholder management capabilities. * Proficiency in Microsoft 365 and collaboration tools. * Advanced analytical skills with experience in campaign testing, optimization, and performance reporting. * Experience with marketing automation platforms and CRM systems. Fluent in English; additional language skills are a plus. **Experience (Minimum Required):**   * Strong years of experience in B2B marketing, with a focus on healthcare, clinical research, or CRO environments. * Proven track record of delivering measurable pipeline impact through strategic marketing programs. * Demonstrated success in executive communications and pursuit-specific marketing **Physical Demands / Work Environment:** * Work is performed in an office environment with exposure to electrical office equipment. * Occasional drives to site locations with occasional travel both domestic and international. *  Frequently stationery for 6-8 hours per day. * Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists. * Occasional crouching, stooping, with frequent bending and twisting of upper body and neck. * Ability to access and use a variety of computer software developed both in-house and off-the-shelf. * Light to moderate lifting and carrying (or otherwise moves) objects including luggage and laptop computer with a maximum lift of 15-20 lbs. * Regular and consistent attendance. * Varied hours may be required. Learn more about our [EEO & Accommodations request here](https://careers.fortrea.com/us/en/eeo-and-accommodations).