Media Planning Executive

**Job Description:** We are looking for a Media Planning Executive who is passionate about strategy, insights, and the power of media to drive business growth. In this role, you’ll collaborate with internal teams to deliver day-to-day strategic work for clients — stewarding ideas from insight through execution across multiple channels. You’ll analyze data, uncover audience behaviors, and help translate business objectives into impactful, well-structured media plans that deliver measurable results. **Key Responsibilities** * Assist in developing and optimizing media plans across digital, social, and offline channels. * Collaborate with internal teams to deliver day-to-day strategic work for clients, ensuring smooth execution from planning through activation. * Deliver a point of view around client business, category, culture, and consumer by compiling, analysing, and interpreting data from various research sources (proprietary, syndicated, or client-provided). * Repurpose and adapt agency thought leadership for clients, and contribute to the creation of new thought-leadership materials. * Brief internal teams and external media partners for ideation; lead and steer brainstorming sessions where needed. * Keep a pulse on emerging media channels and partners — especially within the digital landscape — and identify how they can be leveraged in client strategies. * Support planners and managers with campaign forecasting, budgeting, and performance reporting. * Conduct research on market trends, audience behaviours, and competitor activities to inform strategy and planning. * Monitor live campaigns to ensure alignment with planned objectives and KPIs. * Mentor and support junior team members, fostering collaboration and continuous learning. **Requirements** * 1–2 years of experience in media planning, communications, or digital marketing. * Strong analytical, organizational, and communication skills. * Proficiency in Excel, PowerPoint, and reporting or planning tools. * A passion for understanding audiences and using insights to guide media decisions. * Ability to work collaboratively in a fast-paced, dynamic environment. * High attention to detail and a proactive attitude toward learning and growth. **Location:** Cairo **Brand:** Carat **Time Type:** Full time **Contract Type:** Permanent