National Business Manager - on Premise

**CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:** -------------------------------------------------------- If you currently work for Brown-Forman, please apply by clicking the **Careers** icon on the Workday portal. **For best results, use Google Chrome to view this page.** ---------------------------------------------------------- ****Quote from Hiring Manager**** Extremely rare opportunity to join the team in a Senior Sales role leading our On Premise  team, to take our strategy and execution to the next level in the market with our customers.  ****Meaningful Work From Day One**** The National Business Manager – On-Premise is a pivotal leadership role responsible for driving the commercial success and brand footprint of our portfolio across the National on-premise channel. Sitting on both the Sales Leadership Team (SLT) and the Senior Management Team (SMT), you will play a critical role in shaping not just channel strategy, but the broader commercial direction of the business. You will lead, mentor, and inspire a high-performing team of 5, while maintaining an active, hands-on presence with our most vital on-premise customers, national groups, and key distribution partners. Important to success in this role is exceptional people leadership skills, a relentless drive for new business acquisition, and a commercial strategy for the On-Premise function to deliver on the Brown-Forman business strategy. This Role will require excellent cross-functional stakeholder management and collaboration.  ****What You Can Expect**** Strategic & Commercial Leadership * Build and Execute Strategy: Develop, own, and execute the national on-premise strategy to drive volume, value, and premiumisation across the portfolio. * Executive Contribution: Serve as an active voice on the Sales Leadership Team and Senior Management Team, providing channel insights, reporting on performance, and aligning on-premise goals with the broader company vision. * Financial Management: Own the national on-premise P&L. Oversee trade spend, promotional budgets, and pricing strategies to maximise ROI and deliver profitable growth. * Market Intelligence & Expansion: Stay ahead of industry trends, competitor activities, and consumer behaviors within the hospitality and on-premise sector to identify and relentlessly pursue new commercial opportunities and untapped markets. Team Leadership & Development * Lead a High-Performing Team: Lead  and develop a team of 5, comprising National Account Managers and Key Account Executives. * Coaching & Mentoring: Set clear KPIs, provide ongoing coaching, and build individual development plans to ensure the team is engaged, capable, and consistently hitting targets. * Cross-Functional Collaboration: Champion the on-premise channel internally, working closely with Trade Marketing, Brand, Supply Chain, and Finance to ensure seamless execution of channel plans. Customer Engagement & Relationship Management * New Account Acquisition: Act as the ultimate commercial "hunter," aggressively prospecting, pitching, and capturing high-value, net-new national on-premise groups and influential independent venues to exponentially grow market share. * Strategic Contract Negotiation: Spearhead end-to-end contract negotiations for prospective new business and key renewals. Expertly navigate complex commercial terms, pricing structures, and Joint Business Plans (JBPs) to secure highly profitable, long-term agreements and premium pouring rights. * Direct Customer Interaction: Lead from the front by building and maintaining strong, top-to-top relationships with new targets, existing tier-one customers, and major route-to-market/wholesale partners. * Brand Advocacy: Act as the ultimate ambassador for our portfolio in the trade, attending key industry events, trade shows, and customer activations, fostering a culture of brand loyalty among top-tier operators. ****What You Bring to the Table**** * Experience: 15+ years of progressive sales experience within the alcohol/beverage industry, with a deep and demonstrable understanding of the on-premise channel. * Leadership Track Record: Proven experience leading, motivating, and developing sales teams (experience managing both account managers and executives is highly preferred). * Strategic Acumen: Strong ability to build long-term, data-driven commercial strategies and translate them into actionable, in-market execution. * Master Negotiator & Hunter: Exceptional interpersonal and negotiation skills, backed by a proven track record of closing complex contracts, acquiring lucrative new logo accounts, and an established network of key on-premise contacts and national group buyers. * Financial Literacy: Highly commercially astute with strong P&L management, forecasting, and trade spend optimisation skills. * Drive: High energy, resilient, and equipped with a relentless drive to win. Comfortable operating at both a strategic boardroom level and an operational "boots-on-the-ground" level. ****What Makes You Unique**** * Operates with integrity * You drive for results every day * Have a passion for the liquor industry * Modeling diversity and inclusion  ****Who We Are**** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. ****What We Offer**** Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI #jackdaniels **Requisition Type:** Employee **Management Level:** Leader **Global Job Level:** L3 **Number of Openings Available:** 0