New Commercialization Manager

**Position: New Commercialization Manager** **Location: Pune** The **New Commercialization Manager** (NCM) is responsible for driving & ensuring a rock-solid platform for robust and successful launches in the region. **Key Responsibilities** * Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product * Develop thorough Knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP Portfolio * Active member of launch teams & Liaise with Marketing and IFS teams for development of VPD protocol and execution Mark com team on communication concepts * Member of PCT & actively involve from concept creation ( L-6 ) to Launch (L) stage & help in compiling key customers unmet needs and value drivers in key crop and pest segments * Understand growers CTQs and key insights on the grower practices. * Establish KPIs and KPM s of the new product and identify differentiators and delighters and gaps if any * Develop thorough knowledge on NBCA s Value in use, positioning and overall competitive landscape. * Train the New Commercialization assistant, market ignition executives & Teams * Assist in driving the targeted stakeholder –Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team. * Timely submission of LPD reports & data analysis **Education & Skills:** * Bachelors/Masters Degree in Agriculture * Experience –10 to 15 years’ experience in CP/pesticides management * Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides) * Excellent verbal and written communication skills * Strong interpersonal skills, critical thinking and problem-solving skills * Strong project management, systems and technical, and time management skills * Solutions approach and Decision making