New Commercialization Manager

**Position: New Commercialization Manager** **Location: Raipur, Chhattisgarh** **Position Purpose** The New Commercialization Manager is responsible for driving and ensuring a rock-solid platform for robust and successful launches in the region. **Job Responsibilities:** * Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product * Develop through knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP portfolio * Active member of launch teams & liaise with Marketing and IFS teams for development of VPD protocol and execution Marcom team on communication concepts * Member of PCT & actively involve from concept creation (L-6) to Launch(L) stage and help in compiling key customers unmet needs and value drivers in key crop and pest segments * Understand growers CTQs and key insights on the grower practices. * Establish KPIs and KPMs of the new product and identify differentiators and delighters and gaps if any * Develop thorough knowledge on NBCAs value in use, positioning and overall competitive landscape * Train the New Commercialisation Assist, Market Ignition Executives and teams * Assist in driving the targeted stakeholder-Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team * Timely submission of LPD reports & data analysis Requirements **Experience and Education:** * Bachelors/Masters Degree in Agriculture/PhD in Agriculture * Experience –5 to 15 years’ experience in CP/pesticides management * Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides) * Excellent verbal and written communication skills * Strong interpersonal skills, critical thinking and problem-solving skills * Strong project management, systems and technical, and time management skills * Solutions approach and Decision making **Knowledge, Skills and Abilities** * Good experience in Field Crops & crop management techniques * Understanding of agronomy and modern crop production; in particular horticultural cropping * Good experience with Agro chemicals (Insecticides, Pesticides) * Good communication -oral and written- in both English and local language. * Excellent interpersonal skills * Objection management skill & Problem-solving ability * Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating