Operations and Growth Analyst

**Job Description:** Growth Operations Specialist – JD ================================= **About the Role** We are looking for a **Growth Operations Specialist** who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands-on experience with **marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge**. You will help ensure that marketing campaigns and lead-generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel. **Key Responsibilities** **Marketing & Lifecycle Operations** * Manage and support the **end-to-end marketing lifecycle**, from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales. * Build and maintain **lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows**. * Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement. * Support campaign execution across email, landing pages, forms, and other digital channels. **Pardot / Marketing Cloud Account Engagement** * Create and manage **Pardot landing pages, forms, form handlers, email templates, and engagement programs**. * Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules. * Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing. * Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution. **Lead & Prospect Management** * Manage the **lead lifecycle and prospect database**, ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately. * Monitor lead quality, duplicates, data completeness, and lead-source attribution. * Work with marketing and sales teams to define and maintain **MQL/SQL criteria and lead handoff processes**. * Identify opportunities to improve conversion rates and reduce leakage across the funnel. **Salesforce Operations** * Have a working knowledge of **Salesforce CRM**, particularly Leads, Contacts, Accounts, Campaigns, Opportunities, and reporting. * Ensure accurate synchronization and data flow between **Pardot and Salesforce**. * Support sales and marketing teams with campaign data, lead status, attribution, and basic reporting. * Troubleshoot common CRM/marketing automation issues and coordinate with relevant teams when deeper technical support is required. **Required Skills & Experience** * **2-3 years of experience** in marketing operations, growth operations, demand generation, or a similar role. * Hands-on experience with **Pardot / Salesforce Marketing Cloud Account Engagement**. * Good understanding of **B2B marketing lifecycle and lead management processes**. * Experience working with **landing pages, forms, email campaigns, newsletters, and lead nurturing**. * Good understanding of **Salesforce CRM** and the relationship between Salesforce and Pardot. * Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs. * Ability to work with marketing and sales teams and translate business requirements into operational workflows. * Strong attention to detail, especially around **data quality, campaign setup, tracking, and QA**. * Comfortable working with marketing metrics and basic reporting/analytics. **Location:** DGS India - Pune - Indiqube Orchid **Brand:** Dentsu **Time Type:** Full time **Contract Type:** Permanent