Paid Ads Specialist

### **Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At [Pavago](https://himalayas.app/companies/pavago), one of our clients is hiring a **Paid Ads Specialist** to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels. This is a **hands-on performance marketing role** focused on: * Google Ads * Meta Ads (Facebook & Instagram) * LinkedIn Ads * YouTube Ads * Paid search & display * Retargeting * Lead generation * Conversion optimization * ROAS and acquisition efficiency You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting. If you understand how to turn **ad spend into measurable leads, conversions, and revenue**, this role is a strong fit. ### **What You’ll Own** ### **Paid Media Strategy & Planning** Develop and execute paid advertising strategies aligned with business and revenue goals. * Manage campaigns across: * Google Ads * Meta Ads * LinkedIn Ads * YouTube Ads * Other relevant paid acquisition channels * Research: * Target audiences * Keywords * Competitors * Customer segments * New acquisition opportunities * Plan campaign budgets and acquisition targets * Forecast performance and identify scaling opportunities * Align paid media with broader marketing, sales, and brand initiatives ### **Campaign Setup, Management & Optimization** ### Build and manage campaigns across: * Paid Search * Display * Retargeting * Video * Lead Generation * Conversion Campaigns ### You’ll: * Create and optimize campaign structures * Manage bids, budgets, placements, and targeting * Test: * Ad copy * Headlines * Creatives * CTAs * Audiences * Landing pages * Run structured A/B tests * Optimize campaigns based on performance data * Scale winning campaigns while maintaining acquisition efficiency Monitor and improve key metrics including: * ROAS * CPA * CPL * CPC * CTR * Conversion Rate ### **Google Ads & Paid Search** Manage and optimize Google Ads campaigns including: * Search * Display * Retargeting * YouTube * Performance Max * Dynamic Search Ads ### Use: * Automated bidding * Keyword optimization * Negative keywords * Audience targeting * Budget optimization * Advanced campaign features ### to continuously improve performance. ### **Meta, LinkedIn & Multi-Channel Advertising** Build and optimize campaigns across Meta and additional paid channels. * Develop prospecting and retargeting audiences * Test different audience segments and creative approaches * Manage Meta Pixel and platform tracking * Optimize LinkedIn campaigns for B2B lead generation where applicable * Identify the strongest acquisition channels and allocate budget accordingly ### **Conversion Tracking, Analytics & Attribution** Ensure advertising performance is tracked accurately. ### Set up and maintain: * Google Analytics (GA4) * Google Tag Manager * Meta Pixel * LinkedIn Insight Tag * Conversion tracking systems ### Analyze: * Conversion paths * Customer acquisition performance * Attribution * Funnel performance * Campaign profitability Troubleshoot tracking issues and ensure leadership has reliable performance data. ### **Reporting & Performance Insights** Prepare clear weekly and monthly reports covering: * Ad spend * Leads and conversions * ROAS * CPA / CPL * CTR * Conversion rates * Channel performance * Testing results Go beyond reporting numbers by providing **actionable recommendations** around: * Budget allocation * Audience targeting * Creative direction * Campaign structure * Funnel optimization * Scaling opportunities ### **Cross-Functional Collaboration** ### Work closely with: * Marketing * Content * Design * Analytics * Web / Landing Page teams * Leadership Provide performance-driven feedback to improve: * Ad creatives * Messaging * Landing pages * Offers * Conversion funnels Stay current with advertising platform changes, algorithms, tools, and best practices. ### **What Makes You a Strong Fit** ### You: * Think in **ROAS, CPA, CPL, conversion rate, and revenue**, not vanity metrics * Are highly analytical and comfortable making decisions from data * Enjoy testing and continuously improving campaigns * Can balance creative thinking with quantitative analysis * Proactively identify underperforming campaigns and fix them * Understand how ads, landing pages, targeting, and tracking work together * Can manage multiple campaigns and budgets without losing attention to detail * Communicate campaign performance clearly to leadership ### **Required Experience & Skills** * Proven hands-on experience managing **Google Ads and Meta Ads** * Strong understanding of: * PPC * Paid acquisition * Conversion optimization * Attribution models * Audience targeting * Retargeting * Hands-on experience with: * Google Analytics (GA4) * Google Tag Manager * Conversion tracking * Reporting dashboards * Experience managing and optimizing advertising budgets * Ability to analyze campaign data and make performance-based decisions * Experience running A/B tests across campaigns and creatives * Strong organizational and project management skills * Excellent written and verbal English communication * Comfortable working independently during U.S. business hours ### **Nice to Have** ### Experience with: * LinkedIn Ads * YouTube Ads * TikTok Ads * Performance Max * Dynamic Search Ads * Automated bidding strategies * Marketing automation * Ad platform scripts and automation tools * Multi-channel paid acquisition * Remarketing strategies * Audience segmentation * Multi-touch attribution * Landing page optimization * Funnel conversion optimization Experience managing **large or multi-channel advertising budgets** is a plus. ### **What a Typical Day Looks Like** ### You might: * Review Google and Meta campaign performance * Adjust bids, budgets, targeting, and placements * Analyze ROAS, CPA, CPL, CTR, and conversion rates * Launch new campaigns or audience tests * Test new creatives, headlines, and messaging * Review landing page performance * Troubleshoot tracking or attribution issues * Collaborate with designers on new ad concepts * Identify underperforming campaigns and optimization opportunities * Prepare performance insights for leadership **In short:** You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization. ### **Key Metrics for Success** * Return on Ad Spend (ROAS) * Cost Per Acquisition (CPA) * Cost Per Lead (CPL) * Click-Through Rate (CTR) * Conversion Rate * Lead and revenue growth from paid channels * Budget efficiency * Campaign scalability * Tracking and attribution accuracy * Continuous improvement in campaign performance ### **Why This Role Stands Out** * Direct impact on revenue and customer acquisition * Hands-on ownership of paid media campaigns * Exposure to multiple advertising platforms * Opportunity to manage and scale meaningful advertising budgets * Strong autonomy over testing and optimization * Data-driven environment with measurable performance expectations * Fully remote opportunity * Growth potential into: * Senior Performance Marketing Specialist * Paid Media Manager * Growth Marketing Manager * Head of Performance Marketing ### **Interview Process** 1. Application Review 2. **Spark Hire Intro Video** 3. Initial Interview with [Pavago](https://himalayas.app/companies/pavago) Recruiter 4. Technical Interview / Paid Media Campaign Discussion 5. Final Client Interview 6. Offer & Background Verification ### **Apply Now** ### If you: * Have strong hands-on experience with **Google Ads and Meta Ads** * Know how to improve **ROAS while reducing CPA and CPL** * Understand tracking, attribution, and conversion optimization * Love testing and scaling paid campaigns * Make decisions based on data rather than assumptions This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising. **#PaidAds #PerformanceMarketing #GoogleAds #MetaAds #LinkedInAds #YouTubeAds #PPC #GrowthMarketing #DigitalMarketing #LeadGeneration #ROAS #ConversionOptimization #RemoteJobs #MarketingJobs** Originally posted on [Himalayas](https://himalayas.app)