Paid Search Campaign Specialist

**Job title**: **Paid Search Campaign Specialist** * **Location**: Hyderabad Opella is the self-care challenger with the purest and **third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally**.   Our mission is to bring health in people’s hands by **making self-care as simple as it should be**. For half a billion consumers worldwide – and counting. At the core of this mission is our **100 loved brands**, our **11,000-strong global team, our 13 best-in-class manufacturing sites** and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. **As a globally certified B Corp company,** we are active players in the journey towards healthier people and planet. Find out more about our mission at [www.opella.com](http://www.opella.com). **About the job:** Plan and execute paid search campaign management activities to improve search performance through continuous optimization of keywords, match types, bidding strategies, and ad copy. Ensure alignment with business objectives, performance KPIs, and measurement frameworks while maintaining delivery accuracy, efficiency, and scalability across search platforms. **Main responsibilities:** As a Paid Search Campaign Manager, you will manage and optimize paid search campaigns to drive business-relevant performance outcomes. Your day-to-day responsibilities will include refining keyword strategies, adjusting bids, optimizing ad copy and extensions, and analyzing performance signals to improve ROAS, conversion rates, and efficiency. You will collaborate with analytics, creative, and client-facing teams to ensure search campaigns align with business priorities, testing frameworks, and performance goals while maintaining strong execution discipline. **Roles & Responsibilities** * Expected to be a **Subject Matter Expert (SME)** in paid search campaign execution and optimization. * Continuously refine keyword strategies, match types, ad copy, extensions, and bidding approaches. * Execute in-flight optimization using bid strategies, audience layering, and automation tools. * Perform competitive search analysis to identify growth and efficiency opportunities. * Partner with analytics and insights teams to implement testing frameworks (A/B, incrementality, creative tests). * Own pacing, budgets, delivery, and performance reporting for SEM campaigns. * Align closely with client and business teams to ensure optimization supports business outcomes (revenue, margin, promotion cycles). * Coordinate with creative and QA teams to implement new copy, extensions, and ensure campaign readiness. * Monitor performance trends and adjust optimization strategies to meet KPIs. * Provide clear performance updates and insights to stakeholders. **Professional & Technical Skills** * Advanced knowledge of Google Ads, SA360, and Bing Ads platforms. * Strong understanding of keyword strategy, match type optimization, and bid management. * Strong analytical and quantitative skills (CPC, ROAS, LTV, CVR, CPA). * Knowledge of quality score, ad rank, and search query mining. * Experience with A/B testing and experimentation frameworks. * Familiarity with AI-driven bidding and automation workflows. * Strong communication skills to coordinate with multiple stakeholders. * Ability to manage multiple campaigns simultaneously with accuracy and attention to detail. **Additional Information** * The candidate should have 2–5 years of hands-on experience in paid search campaign execution. * This role operates in a performance-driven, optimization-heavy environment. * The role has direct impact on revenue, efficiency, and search performance outcomes. * Search platform certifications are strongly preferred. **About you:** Must Have Skills * Paid Search Campaign Optimization * Search Platform Operations (Google Ads, SA360, Bing Ads) * Keyword Strategy & Bid Management * Performance Analysis & Reporting Good to Have Skills * Experimentation & Testing Frameworks (A/B, Incrementality) * Automation & AI-Driven Bidding Workflows * Advanced Search Analytics (GA4, Adobe Analytics) Minimum Experience Required 2–5 years of experience in paid search or search engine marketing roles. Educational Qualification 15 years of full-time education is required **Why us?** At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. **We Are Challengers.** We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: **All In Together:** We keep each other honest and have each other's backs. **Courageous:** We break boundaries and take thoughtful risks with creativity. **Outcome-Obsessed:** We are personally accountable, driving sustainable impact and results with integrity. **Radically Simple:** We strive to make things simple for us and simple for consumers, as it should be. Join us on our mission. Health. In your hands. [www.opella.com/en/careers](http://www.opella.com/en/careers)