Performance Content Editor

We are seeking a Performance Content Editor for our client — a fast-growing e-commerce brand selling premium, purpose-built products across Amazon, TikTok Shop, and Shopify. This is a conversion-focused role, not a brand-awareness one. You'll take raw UGC footage and existing brand assets and sharpen them into content built to perform — clicks, swipes, sales. 📌 KEY RESPONSIBILITIES Video Content — TikTok & Meta Ads - Edit raw UGC clips into short-form ad creatives for TikTok (9:16) and Meta (feed, story, reel). - Cut for hook-first structure — the first 2–3 seconds need to stop the scroll. - Add captions, subtitles, and text overlays that reinforce the message. - Deliver multiple cuts per asset (different hooks, different CTAs) to enable rapid testing. - Maintain a consistent brand tone across every edit — premium, confident, direct. - Light motion graphics (transitions, animated text, simple callouts) is a plus. Static Ads — Meta - Create static ad creatives in Photoshop, Canva, or equivalent for Meta feed and story placements. - Build and iterate on ad formats: product-forward, benefit-focused, social proof. - Write or refine short ad copy and CTAs that fit the brand voice. - Produce clean, test-ready assets at correct platform specs. Amazon Assets (nice-to-have area, not core) - Edit existing listing images (main images, lifestyle shots, infographics) to improve clarity and conversion. - Update and maintain A+ Content modules with current product positioning and visuals. Also In Scope - File organization — assets named, versioned, and organized. - Basic copywriting — punchy headlines/CTAs without needing a copywriter every time. ⚡ REQUIREMENTS - 2+ years editing short-form video for paid social (TikTok and/or Meta ads — not just organic). - Proficiency in Premiere Pro, CapCut, or equivalent. - Proficiency in Photoshop and/or Canva for static ad creation. - Strong understanding of direct-response creative principles — hooks, CTAs, pacing. - Proven experience producing multiple variations of the same asset for testing (different hooks/CTAs/angles). - Ability to work confidently with raw UGC and turn it into polished, performance-focused ads. - Reliable, self-managed, clear communicator on timelines. ✅ NICE-TO-HAVE - Amazon listing imagery / A+ Content experience. - Light motion graphics (After Effects, CapCut effects, animated overlays). - E-commerce/DTC background; familiarity with performance metrics (CTR, CPA). 📄 PORTFOLIO NOTE Priority given to candidates who can show actual paid ad creatives and explain how they used performance data to iterate — not just showcase reels.