Performance Marketing Head Mars Petcare Hyderabad

**Job Description:** **Role : Performance Marketing Head** **Location : Hyderabad** **Job Responsibilities** **Retail Media & Connected Commerce** * Lead the end-to-end retail media strategy across e-commerce platforms, driving full-funnel growth, market share acceleration, new user acquisition and premiumization in partnership with the agency and retailer ecosystems. * Architect data-led campaign frameworks across search, display and platform activations, aligning investments to category moments, business priorities and commercial outcomes. * Ensure seamless integration of brand and commerce media, enabling consistent brand storytelling and synchronized go-live execution across top, mid and lower funnel touchpoints. * Drive best-in-class NPD launch frameworks with scaled visibility, conversion efficiency and velocity achievement across key marketplaces. * Partner with brand teams to optimize creative effectiveness, content relevance and retail media efficiencies across the shopper journey. **Measurement, Analytics & Growth Intelligence** * Own the performance measurement ecosystem across retail media and commerce marketing, driving actionable insights through full-funnel reporting, attribution and ROI optimization. * Establish strategic KPI frameworks linking media investments to business outcomes including share growth, penetration, premium mix and profitability. * Leverage advanced analytics, retailer data and AI-enabled optimization tools to continuously improve campaign effectiveness and decision-making. **Perfect Digital Store (PDS) Excellence** * Lead the Perfect Digital Store agenda to enhance digital shelf competitiveness, discoverability, conversion and content quality across all retailer platforms. * Own CARS score governance and performance management in collaboration with global connected commerce teams. * Drive best-in-class product content strategy including PDP optimization, A+ content, Brand Stores and automated content governance. * Utilize AI-led content intelligence and image optimization platforms such as Vizit to improve digital shelf effectiveness and shopper conversion. * Ensure catalogue excellence through rigorous governance of product data, SEO optimization, taxonomy accuracy and retailer compliance standards. * Lead on-time and high-quality NPD cataloguing, listings and renovation deployments across all key retailers. **Commerce Technology & Capability Enablement** * Drive strategic utilization of commerce intelligence and optimization platforms including Amazon Pi, Blinkit BI, Zepto Atom, Gobblecube, AMC, SKAI/PacVue, Helium10, Sprinklr and retailer-native dashboards to unlock scalable growth opportunities. * Build integrated dashboards and decision-support systems to improve visibility, agility and performance governance across retail media and PDS. **Strategic Agency & Partner Management** * Act as the strategic lead for agency and platform partnerships across retail media, content and digital shelf management. * Lead commercial governance, capability enhancement and innovation roadmaps with key technology and service partners. **Commercial & Budget Leadership** * Own the channel A&CP strategy and investment governance, ensuring optimal allocation of spends across retailers, brands, activities and growth priorities. * Drive financial rigor through forecasting, phasing, ROI tracking, provisioning and cross-functional alignment with finance stakeholders. * Balance growth acceleration with media productivity and investment efficiency objectives. **Cross-functional & External Stakeholder Leadership** * Partner closely with e-commerce sales, NKAMs and channel leadership to align commerce marketing priorities with retailer growth agendas. * Build strategic relationships with retailer category, media, experience and catalogue teams to unlock joint business growth opportunities. * Collaborate with global connected commerce teams to drive innovation, scale best practices and position India as a benchmark market within the global ecosystem. **Team Leadership & Capability Building** * Lead and develop a high-performing commerce marketing organization across retail media, digital shelf and content excellence. * Build future-ready capabilities through structured development plans, coaching, succession planning and performance management. * Foster a culture of ownership, innovation, agility and continuous improvement while driving strong employee engagement and recognition. **Job Specifications****/Qualifications** **Note: May differ from the current job holder’s own skills and experience.** **Education & Professional Qualifications** * MBA or Equivalent Degree **Knowledge / Experience** * Total experience of more than 12 years with min 3 yrs driving e com performance marketing.