Performance Marketing Lead

### About the Role A well-funded, Series A/B SportsTech startup operating a peer-to-peer sports prediction market is hiring a **Performance Marketing Lead** to own and scale paid acquisition across new products and markets. You'll sit at the intersection of strategy and execution — driving full-funnel growth across the major paid channels while working closely with Product, Creative, Legal, Design, and Data teams. This is a high-impact role for someone who thrives in fast-moving environments and wants to set the standard for channel excellence at a disruptive consumer platform. ### What You'll Do * Design, launch, and optimize paid campaigns across **Meta (Facebook/Instagram), Google, TikTok, Reddit, and X**, with a primary focus on scaling new business lines. * Lead full-funnel experimentation — developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers. * Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights. * Oversee end-to-end campaign execution including setup, pacing, monitoring, and troubleshooting to maximize efficiency, **CPA, and ROAS**. * Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and measurable impact. * Build robust tracking and attribution systems, proactively addressing signal loss and measurement rigor. * Deliver strategic recommendations, testing roadmaps, and performance insights to leadership on a regular basis. * Stay ahead of platform updates, algorithm changes, and emerging ad tech trends. * Document learnings and best practices to drive continuous improvement across the growth function. ### What We're Looking For ### Required: * **5+ years** of performance marketing experience with a proven track record of acquiring users and scaling paid media campaigns. * Demonstrated budget management experience with a focus on ROI optimization and regular performance reporting to leadership. * Proficiency with analytics and attribution tools such as **GA4, Data Studio, or Tableau**, and a strong data-driven decision-making approach. ### Nice to Have: * Hands-on experience managing multi-channel paid media across Meta, Google, TikTok, Reddit, and X (Twitter). * Ability to design, run, and interpret growth experiments and A/B tests to optimize CAC/ROAS. * Industry background in **SportsTech or consumer digital marketplaces**. ### Compensation & Benefits * **Salary:** $130,000 – $170,000 per year, depending on experience. * Competitive equity package at a well-funded, growth-stage startup. * **Visa sponsorship:** Not available. ### Location This role is based in **New York, NY**. Candidates should be located in New York or able to work from the office on a regular basis. This is an on-site/hybrid position — not fully remote. Originally posted on [Himalayas](https://himalayas.app)