Performance Marketing Lead

**Who we are:** We're one of Europe's fastest-growing fintech companies – on a mission to create the world's most empowering way to pay. We launched the product in 2020 and achieved double unicorn status, valued at $2 billion, and since then have taken on more than 6 million customers. Our mission is to become the best way to pay for anything, anywhere and say goodbye to credit costs for everyone. This is huge. Want to join us? **The Role** The role reports to the Director of Performance Marketing and is responsible for driving incremental profitable user & transactional value (Gross Merchandise Value) growth via Performance Marketing channels, working collaboratively with the wider cross functional Growth team. **Day to Day Responsibilities** * Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition & retention, supporting the Director of Performance Marketing * Own Performance Marketing targets & budgets for acquisition & retention, working closely with senior Marketing, Growth & Finance leadership on forecasting, planning & optimisation * Proactively identify growth opportunities in existing & new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements * Own Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads * Hands on campaign planning, execution, optimisation & reporting * Keep on top of latest performance marketing trends & tools to improve efficiency and impact of performance marketing, and wider marketing & design team * Cross functional collaboration with wider marketing & design function, as well as data, product, engineering, sales, finance & risk teams to improve outcomes for customers, merchants & Zilch **We're Looking for** * Proven performance marketer who is both strategic & hands on, ideally in rapidly growing scale up environments with experience of managing multi-million pound annual budgets * Significant Paid Social & Paid App advertising experience, especially with creative optimisation * Experience in landing page & customer journey optimisation to ensure users have cohesive experience and ultimately improve acquisition conversion rates * Proactive, user-centric, commercially astute and data-driven approach to problem solving & identification of opportunities * Experience with different experimentation / measurement techniques & tools in performance marketing to understand incremental impact of activity & spend * Exceptional communication & stakeholder management, with the ability to summarise deeply technical & analytical topics to more strategic & commercial stakeholders * Specific required platform experience: Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer * Productivity tools: Microsoft Office suite * Desirable but not essential: Programmatic (Display & Video) and / or fintech industry experience, use of AI to improve performance marketing workflows and performance (e.g. creative production & optimisation, identification of industry trends, reporting & recommendations) **Benefits. Compensation & Savings:** * Pension scheme. * Death in Service scheme. * Income Protection. * Permanent employees enjoy access to our Share Options Scheme. * 5% back on in-app purchases. * £200 for WFH Setup. **Health & Wellbeing:** * Private Medical Insurance including; * GP consultations (video, telephone or face-to-face). * Prescribed medication. * In-patient, day-patient and out-patient care. * Mental health support. * Optical, dental & audiological cover. * Physiotherapy. * Advanced cancer cover. * Menopause support. * Employee Assistance Programme including: * Unlimited mental health sessions. * 24/7 remote GP & physiotherapy. * 24/7 helpline for emotional & practical support. * Savings & discounts on everyday shopping. * 1:1 personalised well-being consultations. * Gym membership discounts. **Family Friendly Policies:** * Enhanced maternity pay. * Enhanced paternity pay. * Enhanced adoption pay. * Enhanced shared parental leave. **Learning & Development:** * Professional Qualifications. * Professional Memberships. * Learning Suite for e-courses. * Internal Training Programmes. * FCA & Regulatory training. **Workplace Perks:** * Hybrid working: office-based Monday, Wednesday, and Thursday; remote working Tuesday and Friday * Casual dress code. * Workplace socials. * Healthy snacks. Find more [English Speaking Jobs in United Kingdom](https://www.arbeitnow.co.uk/english-speaking-jobs) on Arbeitnow