PM AI Personalization

Job description --------------- About Trafilea -------------- Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Mission ------- We’re looking for a **Product Manager – AI Personalization** to own and evolve our **TrafiPersonalization Engine**, a hybrid platform combining **Machine Learning models, Generative AI, and rules-based logic** to deliver real-time, cross-channel personalized experiences across our ecosystem. This is a high-ownership platform role at the intersection of **MarTech, ML infrastructure, and Generative AI applications**. Transform behavioral data and product signals into intelligent, scalable personalization that drives **CVR, AOV, and retention** across PDP, checkout, email, loyalty flows, and beyond. You’ll partner with Data Science, AI Engineers, CRM, and Growth PMs to define, ship, and scale personalization use cases — from product recommendations to AI-generated messaging and dynamic experiences. What You’ll Own --------------- ### AI & Personalization * Deploy ML and Generative AI use cases (LLMs, embeddings, prompt-based systems). * Design personalized prompts, smart product bundles, dynamic flows, and AI-driven messaging. * Define behavioral inputs, decision logic, and fallback strategies. ### Architecture & Platform * Own the vision and roadmap for the TrafiPersonalization Engine. * Translate business needs into rules logic, APIs, event triggers, and scalable data schemas. * Ensure real-time personalization across web, CRM, checkout, and lifecycle systems. ### Business Impact * Partner with Growth teams to launch high-ROI personalization initiatives. * Define experimentation scope and KPI tracking (CVR uplift, RPV, CTR, LTV). * Enable lifecycle and funnel teams to personalize at scale. ### Cross-Functional Leadership * Act as orchestrator across Engineering, Data Science, CRM, UX, and Analytics. * Drive rollout plans, QA strategy, documentation, and adoption. * Evangelize personalization strategy across brands and squads. Job requirements ---------------- What We’re Looking For ---------------------- * 5+ years in Product Management, ideally in **personalization, MarTech, or growth tech stacks**. * Experience working with **AI-Gen models, ML systems, recommendation engines, or personalization platforms**. * Strong understanding of CDPs (Segment, mParticle), behavioral data modeling, and decisioning logic. * Experience defining experimentation frameworks and tracking business impact. * Systems thinker who can design architecture and execute at feature level. * Strong documentation and async communication skills. * Experience in multi-brand, fast-paced eCommerce or SaaS environments. **Nice to have:** Hands-on familiarity with Segment, Klaviyo, Shopify APIs, Contentful, GA4, Amplitude, or Mixpanel. Why This Role Is Exciting ------------------------- You’ll build the foundation of AI-driven personalization across global brands — shaping how millions of users experience our ecosystem. This isn’t incremental optimization. This is building the personalization engine of the future. ### All done! Your application has been successfully submitted! [Other jobs](/)