PM AI Studio

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity.  So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit [VF Careers](https://www.vfc.com/careers) or [www.vfc.com](https://www.vfc.com/).   **What will you do?**  A day in the life of a Product Manager, AI Studio at VF looks a little like this.  The Product Manager, AI Studio is a hands-on program leader within VF’s AI Studio Program—a dedicated team that identifies, validates, and scales high-value AI opportunities that drive measurable business impact across VF’s brands and functions. Operating as the product owner for a pod of AI specialists, this role turns emerging AI opportunities into working, measurable business solutions, targeting proof of concept in weeks. This is a role for someone who thrives in ambiguity and moves fast. You’ll identify and document AI needs, incubate ideas directly with AI specialists, set priorities and strategy, oversee execution, and drive the change management that gets solutions adopted. You’ll operate with a startup mindset inside a large enterprise: scrappy, curious, practical, and biased toward action. Let’s break down that day-in-the-life a bit more.  **_Project Oversight & Delivery_** * _Serve as product owner for a pod, accountable end-to-end for AI seed projects from idea through validated proof of concept and scale._ * _Identify and document AI needs, incubate initial ideas directly with AI specialists, and translate them into right-sized project plans and timelines._ * _Run seed teams with regular stakeholder check-ins, removing roadblocks and keeping projects shipping against clear objectives and defined start/stop points._ * _Manage the specialist pool assigned to your projects, flexing resources as project needs change._ **_Prioritization & Strategy_** * _Prioritize opportunities against the program’s criteria—strategic importance, material value creation, feasibility, scalability, and responsible-by-design._ * _Partner with business stakeholders and AI champions to score use cases on need, value, and feasibility, and sequence work accordingly._ * _Set project strategy and success metrics, and help build the repeatable framework for prioritizing, testing, measuring, and scaling AI projects._ **_Stakeholder Engagement & Change Management_** * _Engage functional leads, brand teams, and leadership to align on scope, expectations, and value realization._ * _Drive change management and process redesign so validated solutions are adopted into day-to-day operations._ * _Train and enable business teams and functional champions to sustain solutions after handoff._ **_Value Realization & Measurement_** * _Define and track KPIs for adoption and dollar value—incremental lift or resource and time savings—on every use case._ * _Prepare and present progress, results, and recommendations to operational and executive leads._ * _Capture learnings and replicable patterns to scale proven capabilities one-to-many across brands._ **What do you need to succeed?**  We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements. The foundation skills you will need in this position are:  **_Required_** * _Bachelor’s degree in Business, Product Management, Engineering, Design, or a related field—or equivalent experience._ * _5+ years in product management, program or project management, transformation, or consulting, ideally with technology or AI-enabled initiatives._ * _Track record of delivering cross-functional projects from concept to adoption in fast-paced, ambiguous environments._ * _Strong stakeholder management, communication, and change-management skills._ * _Working understanding of AI and GenAI concepts and their practical business applications._ * _Comfort operating with incomplete requirements and a strong bias toward action._ **_Preferred_** * _Experience owning AI or GenAI use cases from proof of concept through scale._ * _Familiarity with go-to-market, product creation, design, or consumer-insights workflows._ * _Experience managing or coordinating technical teams such as engineers, data scientists, or AI specialists._ * _Exposure to apparel, footwear, retail, or consumer-products industries._ **_Success Criteria_** * _Ships validated proofs of concept in weeks and moves proven solutions into scaled adoption._ * _Demonstrates clear business value—adoption and dollar impact—across the use cases owned._ * _Keeps pods focused, unblocked, and aligned with stakeholders and program priorities._ * _Builds repeatable approaches that multiply impact across brands and functions._ **Now WE have a question for YOU.**   **Are you in?**  **Hiring Range:** $136,000.00 USD - $170,000.00 USD annually **Incentive Potential**: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. **Benefits at VF Corporation**: You can review a general overview of each benefit program offered, including this year's medical plan rates on [www.MyVFbenefits.com](https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.myvfbenefits.com%2F&data=05%7C01%7CElizabeth_Greeson%40vfc.com%7Cf5eada13266c4a4c708208dba2795ffe%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C638282414406357350%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=uGFxbIARVqfbF3chNeTxwJ4XZTj%2FUdx7xqKQBPjxqZ4%3D&reserved=0)  and by clicking **Looking to Join VF?** Detailed information on your benefits will be provided during the hiring process. **_P**_lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._**_** _At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at_ [[email protected]_](http://[email protected])_. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law._ _Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._