Principal Product Marketing

**Job Title:** Principal, Product Marketing **Job Description:** **Position Summary:**  Entegris is seeking a strategic, results-driven **Principal, Product Marketing Manager, Services – Electromechanical Devices & Instrumentation** based in North America.  The Product Marketing Manager is responsible for defining, positioning, and driving the go‑to‑market success of the company’s services portfolio, focused on the Electromechanical Devices & Instrumentation product families.  This role sits at the intersection of **services, sales, product, and customer success**, translating service value into compelling messaging, sales tools, and growth strategies that accelerate adoption, revenue, and customer lifetime value  **Responsibilities:**  * Develop clear value propositions, positioning, and messaging for services offerings (e.g., professional services, managed services, support, consulting, lifecycle services).   * Differentiate services based on customer outcomes, ROI, and business impact—not just features.   * Tailor messaging by customer segment, industry, lifecycle stage, and buying persona  * Lead go‑to‑market planning for new services launches, service bundles, and pricing/packaging updates.   * Partner with Product, Services Delivery, and Sales to define launch plans, offer readiness, and success metrics.   * Support upsell, cross‑sell, and attach‑rate strategies tied to product and platform adoption  * Create sales enablement materials, including pitch decks, battlecards, solution briefs, FAQs, and ROI tools.   * Train sales and partner teams on services value, use cases, and competitive differentiation.   * Support strategic deals with tailored messaging and value justification  * Conduct customer research, win/loss analysis, and competitive assessments specific to services.   * Gather voice‑of‑customer insights to inform service offer evolution and packaging.   * Monitor market trends, pricing models, and service benchmarks.  * Support customer lifecycle initiatives such as onboarding, adoption, renewal, and expansion.   * Partner with Customer Success and Services teams to improve engagement and retention through targeted messaging.   * Develop content and campaigns focused on outcomes, best practices, and customer success stories.  * Act as the services marketing liaison between Product, Sales, Services Operations, Finance, and Customer Success.   * Ensure consistent messaging across marketing channels, internal teams, and partners.   * Influence roadmap and service design by representing market and customer needs.  * **Qualifications and Preferred Skills:**  **Required:**  * Bachelor’s degree in Marketing, Business, Engineering, or a related field.   * 5+ years of experience in **product marketing or solutions marketing**, preferably with **services or recurring revenue offerings**.   * Experience supporting B2B sales teams and complex buying cycles.   * Strong storytelling, messaging, and presentation skills.   * Demonstrated ability to turn technical or operational services into clear customer value  **Compensation**: The pay range for this role is $140,000-$200,000 USD with actual pay commensurate based on the candidate's experience within the role. * **Preferred:**  * Advanced degree (MBA or equivalent)  * 5+ years of experience in semiconductor industry  * **Physical Requirements:**  * International and domestic travel, up to 25%-40% in a month