Product Analyst

Marketing team: We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment. This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation. Challenges that await you: 1. Measurement & Attribution • Build TV attribution models (uplift, time-series, conversion windows) • Integrate offline/online media spend with conversion data • Analyse incremental media impact, saturation effects, and A/B test results 2. Data Pipelines & Automation • Automate ingestion from media platforms, research providers, and dashboards • Build ETL pipelines using SQL and Python 3. Dashboards & Reporting • Build executive and operational dashboards (Looker Studio / Tableau / Power BI) • Standardise marketing KPIs and translate data into clear narratives for non-technical audiences 4. AI & Process Automation • Automate budget tracking, investment reconciliation, and agency monitoring • Build internal AI agents for automated reporting, campaign QA, and performance monitoring What makes you a great fit: • 1.5–3 years in Marketing, Data, or Growth Analytics • Strong SQL — mandatory (joins, window functions, query optimisation) • Hands-on Python (pandas, APIs, ETL workflows) • Structured thinker with business sense • Basic statistics knowledge • Advanced English level Our ways of working: • Innovative Spirit: A commitment to creativity and groundbreaking solutions. • Honest Feedback: valuing open, transparent communication. • Supportive Team: a strong, collaborative community. • Celebrating Achievements: recognizing our wins together. • High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.