Product Marketing Lead

**About [Swap](https://himalayas.app/companies/swap):** [Swap](https://himalayas.app/companies/swap) is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, [Swap](https://himalayas.app/companies/swap) centralizes global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At [Swap](https://himalayas.app/companies/swap), we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works. **The Role** This is a **strategic product marketing leadership position** responsible for: * ### Defining how [Swap](https://himalayas.app/companies/swap) wins. * ### Shaping the Agentic Commerce category. * Driving measurable revenue impact across products. * Equipping Sales to win in competitive enterprise environments. You will sit at the intersection of Product, Growth, Sales, and Customer Success — translating complex commerce infrastructure into clear, compelling narratives that move pipeline and accelerate adoption. **What we’re looking for:** * 6–8+ years of product marketing experience in B2B SaaS, ideally within e-commerce, retail, or commerce infrastructure. * Proven experience owning positioning, messaging, and go-to-market strategy. * Strong track record of driving revenue impact — pipeline, win rate, adoption, or expansion. * Experience supporting mid-market and enterprise sales motions. * Deep understanding of cross-border commerce, duties & taxes, landed cost, DDP/DAP models, or complex e-commerce infrastructure (strongly preferred). * Experience building competitive intelligence programs. * Strong understanding of acquisition channels and how product integrates into them. * Experience working with measurement tools such as HubSpot and modern analytics platforms. * Highly strategic, highly organized, and highly accountable. * Comfortable operating autonomously and leading cross-functional initiatives. * Strong communicator who can simplify complex infrastructure into compelling narratives. ### Key Responsibilities: * Own and evolve [Swap](https://himalayas.app/companies/swap)’s product positioning, messaging architecture, and Agentic Commerce category narrative. * Define ICP segmentation, personas, and vertical-specific value propositions aligned to revenue targets. * Lead end-to-end go-to-market strategy and launch execution for new products and major releases. * Build comprehensive sales enablement programs (pitch decks, battlecards, objection handling, industry collateral) to improve win rates and shorten sales cycles. * Drive measurable revenue impact including pipeline contribution, conversion rates, product adoption, and expansion. * Own competitive intelligence and strategic differentiation against key commerce infrastructure players. * Translate complex cross-border, duties & taxes, and compliance workflows into clear, compelling narratives. * Partner with Product to influence roadmap prioritization based on market feedback and commercial opportunity. * Lead customer research, win/loss analysis, and persona development to continuously refine positioning. * Collaborate with Analytics and Growth to define KPIs, measure performance, and embed product narratives across acquisition and lifecycle channels. ### Benefits: * ### Competitive base salary. * ### Stock options in a high-growth startup. * Competitive PTO with public holidays additional. * ### Private Health. * ### Pension. * ### Wellness benefits. * ### Breakfast Mondays. ### Diversity & Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing. Originally posted on [Himalayas](https://himalayas.app)