Programmatic Specialist

The DV360 Specialist is responsible for the planning, setup, management, optimization, and reporting of programmatic display, video, audio, connected TV (CTV), and digital out-of-home (DOOH) campaigns through Google Display & Video 360 (DV360) and the other DSP’s (The Trade desk, Amazon Ads). The role requires strong analytical skills, a deep understanding of programmatic advertising, audience strategies, and performance measurement to drive campaign success and business outcomes for clients or brands. **Job Description:** **Key responsibilities:** * Develop and execute programmatic media strategies aligned with campaign objectives. * Build and launch campaigns within DV360 across display, video, YouTube, audio, CTV, and emerging formats. * Configure insertion orders, line items, creatives, audience targeting, and bidding strategies. * Ensure campaigns are launched accurately and according to agreed timelines. * Monitor campaign performance daily and make data-driven optimization recommendations. * Optimize bidding, budgets, targeting, frequency caps, inventory sources, and creative performance. * Conduct audience and inventory analysis to improve campaign effectiveness. * Maximize campaign performance against KPIs including CPM, CPC, CPV, CPA, ROAS, reach, and viewability. * Produce regular campaign performance reports and dashboards. * Analyse campaign results and provide actionable insights and recommendations. * Present performance findings to internal stakeholders and clients where required. * Assist with forecasting, budgeting, and media planning activities. * Build and maintain audience strategies using: * First-party data * Third-party audiences * Custom audiences * Customer Match segments * Work closely with analytics and data teams to implement audience strategies. * Ensure audience targeting complies with privacy regulations and platform policies. * Support implementation and troubleshooting of Floodlight tags and conversion tracking. * Collaborate with analytics teams on campaign measurement frameworks. * Validate tracking and attribution setups before campaign launch. * Ensure accuracy of campaign tagging and reporting structures. * Stay updated on DV360 product enhancements and industry best practices. * Identify opportunities to leverage new targeting, inventory, and measurement capabilities. **Client Service 20%** * Managing media brand expectations * Deadline and Project management * Strategy guidance and input to drive the business objectives. * Responsible for the quality of work. * Attend key client and media brand meetings * Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration **Experience:** * 3-5 Years: Mid **Location:** Johannesburg - Sandton Gate Building A (3rd Floor),7 Minerva Rd, Glenadrienne, Sandton **Brand:** Amplifi **Time Type:** Full time **Contract Type:** Permanent