R&D Media Buyer

growe talents

📍 Remote🌐 Remote🕐 1mo ago🔗 greenhouse

Job Description

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: • Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels; • Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate; • Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming; • Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling; • Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy; • Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA); • Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels; • Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities; • Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics. Experience you’ll need to bring: • Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads; • Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower; • Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus; • Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics); • Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data; • Comfortable working with limited historical data and building test plans from scratch; • Experience in iGaming or another regulated/high-competition vertical is a must. It's a perfect match if you have those personal features: • Analytical mindset with strong attention to detail; • Curiosity and a proactive approach to testing new ideas and channels; • Result-oriented with focus on measurable outcomes; • Ability to balance creativity with data-driven decision-making; • Strong ownership and accountability for campaign performance; • Adaptability in a fast-changing environment (platforms, trends, algorithms); • Good communication skills and ability to work cross-functionally. Our clients offer competitive benefits to support your professional and personal growth, including: • Health & Wellness Focus; • Global Medical Coverage; • Growth Opportunities; • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); • Performance-Driven Rewards; • Dynamic Work Environment. Apply, and let your growth journey begin.
R&D Media Buyer at growe talents | MergeJobs