Regional Marketing Manager - Retail

**What will you do** We are looking for a **Regional Marketing Manager** to drive growth across our retail solutions portfolio in **France and Benelux**, while supporting strategic initiatives in additional European markets, including the Nordics, UK, and Channel regions. This is a highly visible, hands-on role for an experienced B2B marketer who thrives at the intersection of strategy and execution. As a key regional marketing leader, you will act as a business partner to sales, champion innovation, and help shape our market presence through data-driven marketing programs that generate awareness, engagement, and commercial growth. **How will you do it** * Develop and execute integrated regional marketing plans that drive awareness, engagement, pipeline creation, and revenue growth across the Sensormatic Solutions portfolio. * Partner closely with sales, business development, and channel teams to support strategic account initiatives and accelerate market growth. * Plan and deliver digital demand generation campaigns across multiple channels, including email marketing, social media, content marketing, paid media, and web. * Localize global campaigns, messaging, and value propositions to ensure relevance and impact within regional markets. * Manage and continuously improve local website content, social media presence, and digital customer journeys. * Drive customer engagement through events, industry conferences, webinars, executive briefings, and thought leadership initiatives. * Measure campaign effectiveness and marketing contribution to pipeline and revenue, using insights to optimize future investments and performance. * Manage relationships with external marketing agencies, vendors, and service providers to ensure high-quality execution. * Oversee marketing budgets, approvals, procurement processes, and administrative requirements. * Serve as a trusted marketing advisor to regional leadership, identifying new opportunities, market trends, and competitive insights. **What we are looking for?** ---------------------------- **Required Qualifications** * 5+ years of progressive B2B marketing experience, including digital marketing, content development, campaign management, events, social media, agency management, and lead generation. * Native-level French and professional fluency in English. * Proven ability to work effectively across cross-functional and geographically distributed teams in a global matrix organization. * Strong commercial mindset with the ability to align marketing activities to business objectives and measurable outcomes. * Excellent project management skills with a bias for action and execution. * Outstanding communication and stakeholder management skills, with the ability to engage audiences ranging from frontline teams to senior executives. * Data-driven approach with experience measuring campaign performance, lead generation, and marketing ROI. * Willingness to travel occasionally (approximately 10%). **Preferred Qualifications** * Bachelor's degree in Marketing, Business, Communications, or a related field. * Dutch language skills are an advantage. * Experience in B2B technology, SaaS, retail technology, or retail solutions marketing. * Familiarity with account-based marketing (ABM), marketing automation platforms, CRM systems, and digital analytics tools. * Experience supporting channel partner marketing programs. * Knowledge of the retail industry and key trends shaping the future of commerce. #LI-MP1 #LI-Hybrid