Regional Retail Media Manager – Hub

**Job Description :** **Regional Retail Media Lead – Hub**   **Role Purpose** Lead the **end-to-end retail media strategy, planning and enablement** across the Regional Hub, unlocking **omnichannel growth through retailer ecosystems** across all brands. This role sits at the intersection of **Media, Commerce and Customers**, ensuring retail media is fully integrated into **Connected Reach plans and commercial JBP priorities**, while scaling **best-in-class, data-driven, and compliant retail media execution across markets**. The Regional Retail Media Lead is accountable for: * Driving **retail media as a core growth driver** (not a siloed channel) * Partnering closely with **Commercial, Customer Marketing and in-market teams** * Translating global frameworks into **scaled, market-relevant execution** * Maximising **ROI, sales impact, and shopper conversion** **Key Responsibilities** **1\. Strategy & Integration** * Own and evolve the **regional retail media strategy across all brands and customers**, aligned to global direction and regional growth priorities. * Embed retail media into **full-funnel Connected Reach planning**, ensuring integration across Paid, Social, Creator and Commerce touchpoints. * Translate global retail media frameworks into **practical, scalable hub and hub-and-marketmarket playbooks**. * Ensure retail media is aligned to **commercial priorities (JBP, customer plans, key events, innovation launches)**. **2\. Commercial & Customer Partnership** * Act as the **primary media partner to Regional Commercial and Customer teams**, ensuring retail media supports **customer growth and joint business plans**. * Co-develop **retail media strategies with key regional and global customers/retailers**, unlocking incremental investment and growth opportunities. * Support markets in integrating retail media into **customer negotiations and planning cycles**. * Drive clarity on **roles and ways of working between Media, Commerce, and Shopper teams**. **3\. Activation Enablement & Excellence** * Enable markets to deliver **best-in-class retail media activation**, aligned to the Retail Media Activation Framework (RMAF). * Establish **standardised planning, buying and optimisation approaches** across retail media networks (RMNs). * Drive **test-and-learn agendas** across platforms (e.g., Amazon, Tesco, Carrefour, Uber etc.) to continuously improve effectiveness. * Ensure strong linkage between **media exposure and commerce outcomes (conversion, basket, sales uplift)**. **4\. Performance, Measurement & ROI** * Define and deploy a **regional retail media measurement framework**, covering: * Sales impact and incrementality * ROI and efficiency * Share of voice and visibility * Shopper engagement and conversion * Drive adoption of **closed-loop measurement and retailer data integration**. * Provide clear **performance reporting and actionable insights** to regional and market stakeholders. * Continuously optimise **investment allocation across retailers and formats**. **5\. Data, Tech & AI Enablement** * Accelerate adoption of **retail media data, audiences and first-party insights** to improve targeting and effectiveness. * Partner with Data & MarTech teams to scale **automation, AI-driven optimisation, and advanced attribution**. * Ensure markets leverage **retailer data ecosystems and clean rooms** where available. **7\. Stakeholder & Agency Leadership** * Lead cross-functional collaboration across: * Regional Media Hub * Commercial & Customer teams * In-market media and marketing teams * Global retail media and digital teams * Manage and elevate **agency and platform partner performance**.     * Act as a **thought leader and influencer**, driving adoption of retail media best practices across markets. **Qualifications & Experience** **Experience** * 8–10+ years in **retail media, digital media, eCommerce or shopper marketing** * Strong experience working with **retailer platforms and RMNs** (e.g., Amazon Ads, Criteo, CitrusAd etc.) * Proven track record of delivering **commercial growth through media and commerce integration** * Experience operating in **multi-market, matrixed organisations** * Strong exposure to **customer / commercial teams and JBP processes** **Technical Skills & Knowledge** * Deep understanding of: * Retail media ecosystems and platforms * Omnichannel shopper journeys * Measurement, attribution and incrementality * Strong grounding in: * Data-driven marketing and audience strategy * Media effectiveness and ROI optimisation * Regulatory and responsible marketing frameworks **Worker Type :** Regular **Primary Location:** Sao Paulo **Additional Locations :** **Job Posting Start Date :** 2026-07-23