Retail Consumer & Digital Transformation Senior Associate​

**Job Description & Summary** About the role ============== **Location:** Flexible across SEE; preference for Zagreb, Belgrade, Ljubljana **Business unit:** Consulting **Level:** Senior Associate Join PwC’s growing Retail, Consumer & Digital Consulting practice in Southeast Europe. You will support clients on commercial, operational and digital transformation challenges across retail and consumer industries. **This is a client-facing consulting role for candidates who can structure problems, analyse data, develop recommendations and independently manage project workstreams - not solely a marketing, reporting, PMO or digital-execution role.** **What you’ll do** * Support projects across commercial strategy, digital and AI, customer experience, e-commerce, omnichannel, supply chain and operating-model transformation. * **Own defined workstreams from analysis and hypothesis development through client-ready recommendations and implementation planning.** * Conduct market, customer, performance and digital-maturity analyses. * Develop business cases, financial analyses, roadmaps, KPI frameworks and executive presentations. * Support workshops with business and technology stakeholders. * Identify and prioritise digital, data and Agentic AI opportunities based on business value and feasibility. * Contribute to proposals, client presentations, market research and practice-development materials. * Work with PwC specialists across strategy, technology, data, AI, cybersecurity and workforce transformation. What we expect from you ----------------------- * **3–6 years of relevant experience in consulting, strategy, commercial excellence, transformation, e-commerce, retail operations, FMCG analytics or a comparable role.** * **Experience or strong exposure to** retail, consumer goods, FMCG, e-commerce or related sectors. * Strong analytical and structured problem-solving skills. * **Ability to turn analysis into practical recommendations - not only reports or dashboards.** * Experience preparing business cases, executive presentations, transformation roadmaps or management decision materials. * Commercial and financial understanding of revenue, margin, cost, pricing, promotions, investment and operational-performance drivers. * Experience independently managing a workstream, analytical package or stakeholder group. * Interest in digital transformation, data, AI and technology-enabled business change. * Professional fluency in English; Croatian or another SEE language is an advantage. * Willingness to travel across SEE when needed. **Candidates from marketing, digital or operational roles should demonstrate experience influencing broader commercial, operational or technology decisions.** **Apply before 15 September 2026 and start your journey atPwC.** Your application will be treated with full confidentiality. Only short-listed candidates will be contacted. [Privacy Statement](https://www.pwc.hr/en/about-us/privacy-statement.html)