Sales Manager Traditional on Trade

**Key Responsibilities and Job-Related Characteristics:** * Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel. * Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel in partnership with the Channel Manager. * Proactively identify and capitalize on new business opportunities to enhance profitability and expand PR product penetration. * Ensure all promotional agreements are properly reviewed, managed, and renewed in a timely manner. * Collaborate closely with the Marketing team to execute promotional initiatives, assess their effectiveness, and provide actionable improvement recommendations. * Monitor and analyze market trends and competitor activities, delivering regular insights and performance reports. * Secure, maximize, and continuously improve product display quality and brand visibility across all key signature outlets. * Build and maintain strong, long-term customer relationships through professional service, positioning the company as a preferred business partner. * Ensure timely payment collection in line with channel requirements and company finance policies. * Strategically manage product pricing to protect margins and support channel objectives. **Knowledge and Skills Requirements:** * Degree holder, with 5+ years relevant experience in trading field (alcoholic industry or FMCG is preferred) * Former experience in traditional on-trade outlets is an advantage * Dynamic, outgoing with good initiative and interpersonal skills * Proactive, with self-motivated mindset to drive result and achieve target * Good interpersonal, communication and negotiation skills * Strong numeric sense with good analytical skills * Proficient in both written and spoken English * Proficient in MS Office (Excel, Word, Powerpoint) * Willing to work late hours **Job Posting End Date:** **Target Hire Date****:** 2026-09-01 **Target End Date**: 2026-09-30