Sales Representative Specialist

**Job Description:** * Drive sales performance and achieve business objectives within the assigned territory. * Ensure optimal product distribution, physical availability and in-store visibility in line with company merchandising standards. * Plan, coordinate and monitor merchandising activities to ensure high-quality execution of promotional campaigns. * Build and maintain strong relationships with wholesalers, local retail chains and key store decision makers. * Analyse sales performance, identify business opportunities and implement action plans to improve results. * Lead and support a team of merchandisers, providing guidance, motivation and performance feedback. * Collaborate closely with Sales Representatives, Key Account Managers, Marketing and Supply teams to deliver business objectives. * Monitor market trends, competitor activities and customer needs to identify growth opportunities. * Maintain accurate reporting and ensure compliance with company policies and processes.